Mortgage broker marketing built around approval, not rates.
A mortgage broker cannot win a rate comparison and should stop entering one. The lenders advertise their own rates with budgets no brokerage can match, and a borrower sorting by the lowest number was never going to use an intermediary anyway.
What a broker sells is approval — getting a mortgage over the line when the application is awkward. Self-employed income, contract work, a recent job change, a borrower who has been declined once already. Those are the searches where advice beats price, and almost nobody advertises against them.
Everything, from the ad to the booked call.
Approval-led campaigns
Aimed at the applications banks handle badly: self-employed, contractors, recent movers, previously declined. The searches are specific and barely contested.
Switcher campaigns
Timed to rate movements and to the point where fixed terms roll off, which is when a switcher is genuinely reachable.
First-time buyer content
The longest research cycle in Irish financial services. Being useful early is what gets the call when they are finally ready.
Compliance-aware creative
You are Central Bank regulated and your advertising carries obligations. Everything is written to respect them and sent for your approval.
The weekly report
Enquiries, consultations booked and cost per consultation, split by applicant type.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For mortgage brokers, that means:
- 01Are you buying, switching or remortgaging?
- 02Is this your first mortgage?
- 03Are you employed or self-employed?
- 04Have you approval in principle already?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Why rate advertising loses money for brokers
Lenders spend on rate messaging because they are selling the rate. A broker advertising the same thing is competing on somebody else's product with a fraction of the budget, and attracting the borrowers least likely to need a broker.
The brokerage advantage sits entirely in complexity. A straightforward PAYE applicant with a large deposit does not need you and knows it. Somebody self-employed two years with variable income needs you badly and has nowhere obvious to look.
The switcher window nobody times
Switchers are only reachable in a narrow period — when a fixed term is ending, or when rates move enough to make the arithmetic obvious.
Advertising to switchers in a flat monthly spend wastes most of it on people locked in for another three years. Weighting campaigns to rate news and to the months when fixed terms commonly roll off changes cost per enquiry substantially.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for mortgage brokers:
Straight answers.
Can we advertise specific rates?
Only within your regulatory obligations, and it is rarely the best use of budget anyway. You will be outspent by the lenders on their own product. Approval and complexity are where a brokerage can actually win.
Which applicants are worth targeting?
The ones banks find awkward — self-employed, contractors, previously declined, non-standard income. Those searches have clear intent, little competition and a borrower who genuinely needs the service.
Is LinkedIn worth it?
For self-employed and professional applicants it can be, though it is dearer per click than search. We would establish search first.
How long is the cycle?
First-time buyers research for months before they are ready. Switchers act in weeks. They need entirely different campaigns and different patience.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.