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What the calls keep asking.

Short, plain-English answers to the questions Irish business owners ask us every week: what a lead should cost, what to measure, and what to fix first.

7 September 2026 · 6 minGoogle Business Profile for Irish trades: the thirty-minute fixThe map box drives most local trade enquiries in Ireland. The eight things to fix on a Google Business Profile this week, in the order that moves the phone.

7 September 2026 · 5 minThe Friday report: the only marketing number a trades business needsWhy we send one number a week instead of a dashboard, what goes on the page, and how to tell within a month whether a marketing agency is working for you.

7 September 2026 · 6 minRoofers: how to get roofing leads in Ireland without paying for junkWhy roofing is searched for and not scrolled for, how to keep tyre-kickers out of the phone, what a roofing lead costs on Google and Meta, and the map-box fix most roofers never make.

7 September 2026 · 7 minHow Irish estate agents win more vendor instructions with Meta adsThe seller decides in the last week. The agency that wins the instruction spent the six months before it in the homeowner's feed. How vendor campaigns work, what they cost and what to measure.

7 September 2026 · 6 minWhat does a solar lead cost in Ireland in 2026?Real ranges for Meta and Google solar leads in Ireland, why shared leads look cheap and cost more, and the four questions a lead form should ask before an installer picks up the phone.