Garden room leads, from people ready to spend.
Garden rooms are sold on a photograph. More than almost any trade, the decision starts with somebody seeing a finished room that looks like the one they have been picturing, and then working backwards to whether they can afford it. That makes this an unusually good fit for paid social and an unusually bad fit for text-only advertising.
The demand has also changed shape. It is no longer mostly home offices. It is teenage space, gym space, a room for a parent moving in, and a studio for a business run from home — and each of those wants to be spoken to differently.
Everything, from the ad to the booked call.
Photograph-led social campaigns
Facebook and Instagram campaigns built from your finished rooms, because in this trade the image is the entire argument.
Separate campaigns per use case
Office, gym, teen room and annexe are four different buyers. Running them as one campaign wastes most of the budget.
Search campaigns for the ready
Google Ads on garden room, garden office and log cabin searches for people already costing it up.
Spec, lead time and price framing
The three things every enquiry asks. Answered in the campaign so your calls start further along.
The weekly report
Enquiries, site visits booked and cost per visit.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For garden rooms, that means:
- 01What will the room be used for?
- 02Roughly what size are you thinking?
- 03Do you have a budget in mind?
- 04When would you want it built?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for garden rooms:
Straight answers.
Is social really better than Google for this?
For garden rooms, usually yes. People do not always know they want one until they see it, and that is a scrolling behaviour rather than a searching one. We still run search for the people already costing it up.
Should we advertise our prices?
Generally yes. Garden rooms have a wide price range and hiding it produces enquiries from people who were never in the market. Stating a from-price filters hard and improves every call you take.
Can you handle seasonality?
Yes. Enquiries concentrate heavily in spring and early summer, so budget is weighted towards that and lead times are stated in the ads once the diary fills.
Do you need our photographs?
Yes, and they are the single biggest factor in whether this works. Finished rooms, in good light, from your own projects.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top. Month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.