Glazing leads, from the break-in at midnight to the misted unit.
Glazing splits cleanly in two. Emergency work — a break-in, a smashed shopfront, a door panel through — is urgent, unpriced and won by whoever answers the phone at eleven at night. Planned work — misted units, upgrades, new glass — is compared, quoted and decided over days.
The emergency side also has an insurance dimension most glaziers under-use. A great many callers do not realise the work may be covered, and the firm that explains it becomes the obvious choice.
Everything, from the ad to the booked call.
Emergency boarding campaigns
Phone-first, running the hours you will answer, targeted to the radius you can actually reach quickly.
Misted unit campaigns
The steady planned work — failed double glazing units, replaced without changing the frames. Searched constantly and rarely advertised.
Insurance-aware messaging
Explaining what is typically covered and how a claim works. It converts and it removes the price objection entirely.
Commercial shopfront campaigns
Retail and hospitality, where a broken front means a closed business and speed matters more than price.
The weekly report
Calls, jobs booked and cost per job, split emergency and planned.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For glazing & glass, that means:
- 01Is this an emergency?
- 02Is it a home or a business?
- 03What type of glass is broken?
- 04What area are you in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Misted units are the quiet money
Failed double glazing units are extremely common in Irish housing stock, cheap to fix relative to replacing frames, and most homeowners assume the whole window needs replacing.
Telling them otherwise is both true and commercially useful. It is steady, planned, profitable work that almost nobody advertises for, and it fills the gaps between emergencies.
Insurance is the objection handler
A caller looking at a smashed door is thinking about cost before they think about glass.
A glazier who explains plainly what is usually covered, and what a claim involves, removes that anxiety and becomes the firm they trust. It costs nothing to say and very few do.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for glazing & glass:
Straight answers.
Should we advertise overnight?
If you will answer. Emergency glazing converts extremely well out of hours and an unanswered call is the most expensive thing you can buy.
Is commercial work worth separating?
Yes. A closed shopfront is urgent in a way a domestic break is not, and the buyer is a business owner losing money by the hour rather than a homeowner.
How do we handle insurance work?
Explain it up front. Most callers do not know what is covered, and the glazier who tells them is the one they use.
What about misted units?
Advertise them separately. It is a different, calmer search and it is steady work that most glaziers leave on the table.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.