Agricultural contractor marketing built around a very short year.
Agricultural contracting is decided in a handful of weeks. Silage, slurry spreading and tillage all happen inside narrow weather-dependent windows, and a farmer who has not chosen a contractor by then is ringing whoever answers.
It is also a relationship business more than almost any other in this list. Farmers use the same contractor for years and switch reluctantly, usually after a season where the contractor did not turn up when the weather allowed. That makes acquisition hard and retention extremely valuable.
Everything, from the ad to the booked call.
Pre-season campaigns
Visible in the weeks before each window opens, because once it opens nobody is researching — they are ringing.
Service-specific campaigns
Silage, slurry, reseeding and hedge cutting searched separately and by different farmers at different times of year.
Local and parish-level targeting
Farm contracting is intensely local. A campaign drawn tightly around the area you genuinely travel outperforms a county one.
Kit and capacity as the message
Machinery, crew size and turnaround are what farmers actually judge. Photographs of the fleet working do more than any claim.
The weekly report
Enquiries, bookings and cost per booking, by service.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For agricultural contractors, that means:
- 01What service do you need?
- 02Roughly what acreage?
- 03What area are you in?
- 04When do you need it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Everything happens in about six weeks
Silage is the clearest example: the window opens when the weather allows, every farmer wants the same fortnight, and capacity decides who gets served.
Advertising during that window is largely wasted — people are ringing, not researching. The campaign that matters runs in the weeks beforehand, when farmers are deciding who to ring.
Retention is worth more than acquisition
Farmers stay with a contractor for years and change only after being let down, usually on timing rather than price.
That means the marketing budget is better aimed at replacing natural churn and filling genuine capacity than at trying to take clients from a contractor who is doing a decent job. It also means one bad season costs more than any campaign can recover.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for agricultural contractors:
Straight answers.
Do farmers actually search online?
Increasingly, yes — particularly younger farmers and for services outside their usual contractor's range. It is a smaller market than most trades, and correspondingly uncontested.
Is Facebook worth it?
Often more than search in rural areas. Parish and farming community pages are well followed and machinery content gets genuine engagement.
When should we advertise?
In the weeks before each window, not during. Once silage starts, nobody is reading anything.
What matters most in the message?
Capacity and timing. Farmers are judging whether you will turn up when the weather allows, which is the thing that actually decides the season.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.