Damp proofing leads that turn into surveys.
Damp is sold on diagnosis, not on price. A homeowner with a stain spreading on a bedroom wall does not know whether they have rising damp, penetrating damp or condensation, and every one of those has a different fix and a different cost. The firm that wins is the one that explains the difference before asking for anything.
It is also a trade with a trust problem, because plenty of homeowners have heard of people being sold a chemical course they did not need. Advertising that acknowledges that directly, and leads with a survey rather than a cure, converts far better than advertising that does not.
Everything, from the ad to the booked call.
Survey-first campaigns
Aimed at the symptom people actually search — the stain, the smell, the black mould in the corner — and offering a diagnosis rather than a product.
Condensation versus damp content
The distinction every homeowner gets wrong, explained on the page. It builds trust and filters out the jobs that are really a ventilation issue.
Pre-purchase report campaigns
Damp reports for people buying an older house. Well-priced, quick, and almost nobody advertises for them.
Older housing stock targeting
Campaigns weighted to the periods and areas where rising and penetrating damp are genuinely common.
The weekly report
Enquiries, surveys booked and cost per survey.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For damp proofing, that means:
- 01What are you seeing — staining, mould or smell?
- 02What age is the property?
- 03Which rooms are affected?
- 04Are you buying, selling or living there?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for damp proofing:
Straight answers.
Should we offer free surveys?
It depends on your travel. A free survey lifts enquiry volume sharply but fills the diary with condensation jobs. Many firms do better charging a small fee that is refunded against the work.
How do we build trust in a trade with a poor reputation?
By leading with diagnosis instead of a cure, and by saying plainly when the answer is ventilation rather than damp proofing. It costs you some jobs and wins you more.
Is this seasonal?
Yes. Enquiries rise sharply from October as heating goes on and condensation appears, and fall away in summer. Budget follows that.
Can you target house-buyers?
Yes, and pre-purchase damp reports are a steady, quick-turnaround job that most firms in this trade never advertise for at all.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.