Scaffolding leads where the hire period is the product.
Scaffolding is priced as an erect and a dismantle, and earns its money in the weeks between. A job that stays up for six weeks instead of two is the same labour for three times the revenue, which means the jobs worth winning are the long ones.
That is the opposite of how most scaffolders advertise. Chasing quick domestic jobs fills the diary with erects and dismantles and ties up stock that could be earning on a re-roof or an extension for two months.
Everything, from the ad to the booked call.
Long-duration job campaigns
Aimed at re-roofs, extensions and render work, where the hire runs for weeks rather than days.
Contractor relationship campaigns
Builders, roofers and renderers who need scaffold repeatedly. One relationship is worth dozens of domestic enquiries.
Certification and insurance visibility
Competence cards, insurance and handover certificates stated plainly, because on commercial work they decide who gets used.
Stock availability messaging
What you have free and when. It is what a contractor with a start date actually needs to know.
The weekly report
Enquiries, jobs quoted and cost per job, split domestic and trade.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For scaffolding, that means:
- 01What is the scaffold for?
- 02Roughly how long will it be needed?
- 03Is it domestic or commercial?
- 04When do you need it erected?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Hire duration is the number to optimise for
Two jobs can look identical on the quote and differ by a factor of three in what they actually earn, depending on how long the scaffold stands.
Campaigns aimed at the work that stays up — roofing, rendering, extensions — produce fewer enquiries and considerably more revenue per unit of stock. Volume is the wrong target in this trade.
Contractors are worth more than any campaign
A roofer who uses you on every job sends work for years with no acquisition cost, and does not shop around each time.
Marketing supports that rather than replacing it. Being visible and obviously compliant makes you the scaffolder they think of first, which is most of the battle.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for scaffolding:
Straight answers.
Should we chase domestic work?
Sparingly. Domestic jobs are short, tie up stock and involve more explaining. They are useful for filling gaps, not for building the business.
How important is certification?
On commercial work it is decisive. Handover certificates, insurance and competence cards should be visible rather than mentioned on request.
What about weather?
It affects the schedule more than the enquiries. Being honest about lead times when the weather has put you behind protects the relationships that matter.
Is a website enough on its own?
For contractor relationships, no — those are won on reliability. For new enquiries it matters, because a contractor checking you out wants to see real jobs and real credentials.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
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