Tree surgery leads, including the week after a storm.
Tree work has two demand patterns and one of them is worth building for. The steady one runs through autumn and winter, when leaves are down and people can see what needs doing. The other arrives without warning: a storm goes through and an entire county needs the same urgent work in the same three days, from people who are not comparing quotes.
Storm weeks are the highest-intent, least price-sensitive enquiries an arborist ever sees. Capturing them requires a campaign already built and paused, because building one during the spike means missing it.
Everything, from the ad to the booked call.
Storm-response campaigns
Prepared in advance, switched on within hours when weather hits, so you are visible during the days that matter.
Seasonal pruning and felling campaigns
The steady autumn and winter work that fills the diary between events.
Commercial and estate campaigns
Councils, management companies, farms and estates — larger, repeating work that most arborists never advertise for.
Access and size qualification
Tree size, access and whether it is near a building, asked up front, because those decide the price more than anything else.
The weekly report
Enquiries, cost per enquiry and job type.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For tree surgery, that means:
- 01How many trees, and roughly what size?
- 02Is the tree near a building or power lines?
- 03Is this urgent or planned?
- 04Is there access for machinery?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Insurance is the deciding factor and most firms bury it
A homeowner with a large tree near a roof is not shopping on price. They are frightened of the tree and frightened of who they let near it, and the quote they accept is usually the one that made them feel least exposed.
Public liability cover, certification and method should be near the top of everything you publish. It is the cheapest competitive advantage available in this trade because so many firms treat it as small print.
Preservation orders and the work nobody explains
Trees subject to preservation orders, trees in conservation areas, and hedgerow work restricted during nesting season all create confusion that stops people acting.
A firm that explains when work is and is not permitted becomes the obvious one to ring, including from people who then find out they cannot proceed this month — and who come back when they can.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for tree surgery:
Straight answers.
Can you really react to a storm in time?
Yes, if the campaign exists and is paused. Turning it up takes minutes. Building one during the spike takes days you do not have.
Is commercial work worth it?
Usually the steadiest money in the trade. Management companies and estates have recurring requirements and are far less price-driven than domestic customers.
Should we mention insurance and certification?
Yes, prominently. Tree work near buildings makes people nervous, and proof of cover is frequently the deciding factor between two quotes.
How seasonal is it?
Domestic work concentrates from autumn through winter. Budget follows that, with a reserve held back for weather events.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.