Shopfitting leads from businesses about to open a door.
Shopfitting is a project business with long gaps and large numbers. One fit-out can be worth a quarter of a year's turnover, and the enquiries arrive from people who have just signed a lease and suddenly have a deadline they cannot move.
The difficulty is that they arrive irregularly and from a small pool. A campaign producing forty enquiries a month would be the wrong campaign; four good ones from businesses with funding and a lease would be a strong year.
Everything, from the ad to the booked call.
Lease-trigger campaigns
Aimed at the searches made immediately after a unit is signed, when the deadline is real and the budget exists.
Sector-specific campaigns
Pharmacy, hospitality, retail and clinical fit-outs have different requirements, timelines and language.
Portfolio as the argument
Completed fit-outs, photographed properly. This is a business where the previous job wins the next one.
Qualification before the site visit
Lease status, size, sector and timeline, asked before anybody travels.
The weekly report
Enquiries, site visits booked and cost per visit.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For shopfitting, that means:
- 01What type of business is the fit-out for?
- 02Have you signed the lease?
- 03Roughly what size is the unit?
- 04When do you need to open?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Few, large and irregular
Judging this against a trades benchmark of cost per lead will mislead you. Four enquiries in a month from businesses with signed leases is a good month.
The number that matters is cost per project won, and against a fit-out worth tens of thousands the affordable acquisition cost is far higher than most contractors assume.
The lease is the qualifier
Somebody browsing ideas for a shop they hope to open is not a project. Somebody who has signed and has a rent clock running is.
One question in the form separates them, and it is the difference between a diary full of site visits and a diary full of conversations.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for shopfitting:
Straight answers.
How many enquiries should we expect?
Few, and that is correct. This is a low-volume, high-value business and a campaign producing large numbers is reaching the wrong people.
Should we specialise by sector?
It usually helps. Pharmacy, hospitality and clinical fit-outs have specific requirements, and a contractor who clearly knows one is an easier choice than a generalist.
Do photographs matter?
Enormously. Completed fit-outs are the whole portfolio and the main reason a client picks one contractor over another.
Is tendering worth pursuing?
A different pipeline that marketing barely touches. This is about direct enquiries from businesses choosing a contractor themselves.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.