Appliance repair leads, from people whose washing machine died today.
A broken washing machine is an emergency in a way a broken tile is not. The household cannot wait, they ring two or three people, and whoever answers and can come soonest gets the job.
The whole category runs on that. It is high volume, low ticket, and decided almost entirely on availability rather than on price or reputation.
Everything, from the ad to the booked call.
Appliance-specific campaigns
Washing machine, oven, dishwasher and fridge run separately, because people search the appliance rather than the trade.
Same-day and next-day messaging
Availability stated plainly, because it is what decides this sale.
Brand-led campaigns
Where you are approved or specialise, said explicitly. It converts far better than a generic repair advert.
Repair-or-replace content
The question every customer is actually asking. Answering it honestly wins the ones worth having.
Social media, fully run
Posted and monitored, so a household letting you in can see you are real.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For appliance repair, that means:
- 01What appliance, and what make?
- 02What is it doing — or not doing?
- 03Roughly how old is it?
- 04Is it under warranty?
- 05County and Eircode
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
Google ranking for emergency call-outs for a Dublin trades business
leads at €2.75 each on €57.78 of spend for a home-improvement client
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Answer the repair-or-replace question honestly
Every customer in this category is quietly wondering whether they are about to spend a hundred euro on something they should be replacing.
An engineer who says plainly when a repair is not worth it earns a great deal of trust and loses very little revenue, because the jobs given up were the ones most likely to end in a dispute. It is also the most shareable thing you can say in this market.
Volume business needs a volume system
This is a category of many small jobs, which means the admin is the constraint long before the advertising is.
If calls go to voicemail while you are behind a washing machine, more budget just buys more missed calls. Before increasing spend we look at whether the enquiries you already get are actually being answered.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for appliance repair:
Straight answers.
Should we advertise by appliance or by trade?
By appliance. People search 'washing machine repair', not 'appliance engineer', and campaigns built that way cost far less per enquiry.
Is this too price-competitive?
Less than you would think. It is decided on availability far more than on the call-out fee.
Should we say when a repair is not worth it?
Yes. It costs you a few small jobs and earns disproportionate trust, referrals and reviews.
Do brand approvals matter?
Considerably, if you have them. Say so explicitly — it converts much better than a generic repair advert.
What is the real bottleneck?
Almost always answering the phone. We check that before recommending more budget.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.