IT support marketing built around the moment businesses switch.
Nobody shops for IT support while everything is working. A business changes provider after an event — an outage that lasted too long, a security incident, a support ticket nobody answered, or a growth step their current provider cannot handle.
That makes this a timing problem rather than a persuasion problem. The marketing that works is visible when the event happens, and useful enough beforehand that you are the name that comes to mind.
Everything, from the ad to the booked call.
Switch-trigger campaigns
Aimed at the searches businesses make after an incident: slow response, outages, provider comparisons, exit from a contract.
Compliance and security content
Cyber insurance requirements, backup obligations and security basics — searched by the person who has just been asked a question they cannot answer.
Sector-specific campaigns
Practices, clinics, professional services and manufacturers all have different requirements and different language.
Discovery call as the conversion
The campaign optimises for a booked call, because an IT relationship is never bought from a form.
The weekly report
Enquiries, discovery calls booked and cost per booked call.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For it support & msps, that means:
- 01How many staff and devices?
- 02Do you have an IT provider currently?
- 03What prompted you to look?
- 04Are there compliance requirements involved?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Client value changes everything here
A managed service client is monthly recurring revenue that typically lasts years, and the contract usually grows with the business.
Measured over a realistic lifetime, most MSPs can afford acquisition costs several times what they currently assume. Judging a discovery call against one month's fee is why so many conclude marketing does not work for them.
What to publish that competitors will not
Response times and what is actually included. The sector is notoriously vague about both, which is precisely why stating them plainly stands out.
A prospect who has just spent three days waiting on their current provider is not looking for another vague promise. They are looking for somebody who will commit to a number.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for it support & msps:
Straight answers.
Is search worth it when nobody shops proactively?
Yes, because the switch searches are specific and high intent — comparisons, provider problems, contract exits. Low volume, excellent quality.
Is LinkedIn better for B2B here?
It can work for larger targets, and it is dearer. For most Irish MSPs, search plus content aimed at the switch triggers produces better value.
What should we publish?
Response times, what is in the contract, and what happens out of hours. The sector avoids all three, so saying them is a differentiator on its own.
How long is the cycle?
Weeks after a trigger event, months without one. Retargeting matters because the person researching today may not be able to switch until a contract ends.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.