Solicitor marketing built around the work you actually want.
Legal marketing in Ireland is constrained in ways most agencies have never read. Solicitors' advertising is governed by professional rules, and personal injury advertising in particular is tightly restricted — an agency that does not know this can create a regulatory problem for a firm in a fortnight.
Within those limits there is a great deal of room, and very little competition for it. Conveyancing, probate, wills and family law are searched constantly, are chosen locally, and are advertised by almost nobody outside the largest firms.
Everything, from the ad to the booked call.
Practice-area campaigns
Conveyancing, probate, wills and family law run separately, because the client, the urgency and the value differ completely.
Compliance-aware creative
Written to respect the professional rules on solicitors' advertising, and sent to you for approval before anything runs. Your judgement on compliance is final.
Local search and profile work
Legal services are chosen locally and largely from the map results. For most firms the Google Business Profile is worth more than any campaign.
Consultation as the conversion event
The campaign optimises for a booked consultation rather than a form fill.
The weekly report
Enquiries, consultations booked and cost per consultation, split by practice area.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For solicitors, that means:
- 01Which area of law do you need help with?
- 02Is there a deadline involved?
- 03Have you instructed a solicitor already?
- 04Would you prefer a call or an appointment?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
What the rules actually restrict
Solicitors' advertising in Ireland operates under professional regulation, and personal injury advertising is restricted specifically and significantly. Claims about outcomes, comparisons with other firms and anything that could be read as soliciting particular business all need care.
None of that prevents a firm from being findable. Explaining what you do, who you help and what a first consultation involves is entirely permissible, and it is more than most firms currently manage.
Conveyancing is the most searchable work you do
Property transactions generate constant, predictable search volume with unambiguous intent, and the client is choosing locally and quickly. It is also work most firms treat as a given rather than something to compete for.
A firm that is visible for conveyancing in its own town, with clear information about timelines and costs, picks up work that currently goes to whoever the estate agent happened to mention.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for solicitors:
Straight answers.
Are solicitors allowed to advertise in Ireland?
Yes, within professional rules, and personal injury advertising is restricted specifically and significantly. We write to those constraints and send everything for your approval. If you want a campaign we believe crosses a line, we will say so rather than run it.
Which practice areas work best?
Conveyancing and probate, generally — steady demand, clear intent, chosen locally and advertised by almost nobody. Family law works but needs careful, restrained language.
Is social media appropriate for a law firm?
For awareness and for family or conveyancing work, it can be. It is not where most legal enquiries come from, and we would start with search and your Google profile.
How important are reviews?
For a local firm, very. People are anxious about choosing a solicitor and reviews do more reassuring than any amount of copy.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.