Accountancy marketing timed to the filing calendar.
Accountancy has the most predictable demand curve of any professional service in Ireland. The self-assessment deadline in the autumn produces a concentrated spike of people looking for help, and a large share of practices do nothing to capture it beyond hoping their existing clients file on time.
The other thing that makes this business unusual is client value. An accountancy client is not a transaction; they stay for years and the relationship compounds. That means you can afford to pay considerably more for one than most practices ever consider.
Everything, from the ad to the booked call.
Deadline-timed campaigns
Budget concentrated into the weeks before filing deadlines, when demand is highest and intent is unambiguous.
Switching campaigns
Most new clients are leaving another accountant rather than starting from nothing. Advertising to that — and making switching sound easy — outperforms advertising to new businesses.
Sector and service campaigns
Contractors, landlords, trades and small companies all search differently and value different things.
Consultation as the conversion event
The campaign optimises for a booked call rather than a form fill, because the first conversation is what wins the client.
The weekly report
Enquiries, consultations booked and cost per consultation.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For accountants, that means:
- 01Are you a sole trader, company or individual?
- 02Which services do you need?
- 03Do you have an accountant currently?
- 04Is there a deadline you are working to?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The deadline does your selling for you
Very little in professional services comes with a legal deadline attached. Self-assessment does, and it converts people who have been meaning to sort it out for two years into people ringing an accountant this week.
Concentrating budget into the run-up to filing deadlines produces enquiries at a fraction of the usual cost, because intent is already at its peak and you are not persuading anyone that they need the service.
Most new clients are somebody else's old clients
Practices tend to advertise as though the market is new businesses. It is not. The great majority of new clients are leaving another accountant — usually because they felt ignored, not because of fees.
That changes the message entirely. Responsiveness, being able to reach a named person, and making the switch sound administratively painless will win more clients than any statement about qualifications.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for accountants:
Straight answers.
When should we be advertising?
Heaviest in the run-up to filing deadlines, when people who have been putting it off finally act. A flat spend across the year misses the weeks that convert best.
Should we target people switching accountants?
Yes — most new clients come from another practice, not from nowhere. The message that works is that switching is straightforward, because the assumption that it is a hassle is what keeps people where they are.
What is a client worth?
Usually years of recurring fees, which is why practices consistently under-invest in acquiring one. Work out the multi-year value and the affordable cost per client changes considerably.
Is LinkedIn worth it?
For business services in Ireland it can be, particularly for company and advisory work. It is dearer per click than search and works better for awareness than direct enquiries.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.