Podiatry enquiries, mostly from people who cannot reach their own feet.
Podiatry divides into two businesses that barely resemble each other. Routine nail and skin care is high-volume, recurring, and largely an older population who need it every couple of months for the rest of their lives. Biomechanics and orthotics is a considered clinical purchase at several times the price.
Most clinics advertise one message at both and get the volume of the first at the margins of neither.
Everything, from the ad to the booked call.
Routine care campaigns
Recurring appointments with an older audience, which needs different targeting and much plainer language.
Diabetic foot care
Clinically important, frequently referred, and genuinely under-served. Worth its own campaign.
Biomechanics and orthotics
Runners, sports injuries and gait problems. A different patient at a different price point.
Home-visit campaigns
For patients who cannot travel, which is a large share of the routine market and commands a premium.
Social media, fully run
Posted and monitored, with the family members who book appointments in mind as much as the patient.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For podiatry & chiropody, that means:
- 01What is the problem — nails, skin, pain, or gait?
- 02Is this for yourself or a family member?
- 03Do you have diabetes or circulation problems?
- 04Clinic visit or home visit?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Family members do a lot of the booking
A substantial share of routine podiatry appointments are made by an adult child for a parent who has stopped being able to manage their own feet.
That person responds to completely different language than the patient does — practical, reassuring, and about dignity rather than about treatment. Very few clinics write for them and it is a straightforward advantage.
Home visits are the under-priced service
Patients who cannot travel are precisely the patients who most need regular care, and they are frequently willing to pay a premium for someone to come to them.
Most clinics offer it quietly, if at all. Advertised properly it is high-margin, intensely loyal, recurring work.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for podiatry & chiropody:
Straight answers.
Should routine and biomechanics share a campaign?
No. Different patients, different prices, different language. Run together, the specialist work gets priced like nail care.
Who are we advertising to?
Frequently the adult child booking for a parent, not the patient. They respond to different language entirely.
Are home visits worth advertising?
Yes, and most clinics under-sell them. High margin, very loyal, and genuinely needed.
Is diabetic foot care worth a campaign?
Clinically important and under-served. It also brings referrals from GPs and nurses over time.
Do reviews matter?
Considerably, especially to the family member making the booking on somebody else's behalf.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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