Digital marketing in Galway that gets the phone ringing.
Galway city and its commuter ring, from Oranmore to Moycullen, is one of the fastest-moving property and home-improvement markets in the country, while east Galway towns like Tuam, Ballinasloe and Loughrea behave like a separate county. Solar uptake is high and the roofing and extension work never stops.
We run city and county campaigns separately for Galway businesses, with lead forms that qualify the job, and report every Friday in enquiries and booked work.
A student city on top of a very large county
Galway city's population swells and empties with the academic year, and for a great many businesses the student population is not a customer at all. It inflates reach figures, it clicks, and it distorts what a campaign appears to be doing.
Beyond the city the county is enormous and thinly populated, running west through Connemara where driving time, not distance, decides whether somebody is realistically your customer.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Galway is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Galway city
- Salthill
- Oranmore
- Tuam
- Ballinasloe
- Loughrea
- Athenry
- Clifden
- Gort
- Moycullen
- Barna
Not listed? Every townland in Galway can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Galway, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Do students distort our numbers?
For most service businesses, yes. They are reachable, cheap and irrelevant, which is the worst combination because it makes a campaign look busy.
How far west should we target?
As far as you will genuinely drive. Connemara distances are longer in practice than they look on a map.
Is the city market competitive?
Moderately, and more so in hospitality and retail than in trades and services.
Does Irish-language marketing matter?
In parts of the county it is genuinely valued and almost nobody does it. Worth discussing if you serve the Gaeltacht areas.
Find out where Galway is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Galway. Sent as a PDF within 24 hours.