Tiling leads direct from homeowners, not through a builder.
Most tilers get their work through builders and bathroom firms, and take a subcontract rate for it. The work is steady and the margin is thin, and it disappears the moment the main contractor finds somebody cheaper. Direct homeowner work pays substantially better and belongs to you rather than to whoever passed it on.
The reason most tilers never get it is that they have no visible presence of their own. A tiler with a page of finished bathrooms and a handful of reviews can take direct work in their area almost immediately, because very few are competing for those searches.
Everything, from the ad to the booked call.
Direct homeowner search campaigns
Google Ads on tiler, bathroom tiling and floor tiling searches in your area — the enquiries that come to you rather than through a contractor.
Finished-work social campaigns
Tiling is a visual trade with a strong before-and-after. Your own completed bathrooms and floors are the campaign.
Wetroom and large-format campaigns
The higher-value, higher-skill jobs, advertised separately from general tiling so they are not priced against it.
Job-size qualification
Room, area and whether materials are supplied, asked before the enquiry reaches you.
The weekly report
Enquiries, cost per enquiry and job type.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For tilers, that means:
- 01Which room is being tiled?
- 02Roughly what area, in square metres?
- 03Are you supplying the tiles?
- 04When do you need it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for tilers:
Straight answers.
Is there enough direct homeowner demand?
In most areas yes, and it is under-contested because so few tilers advertise at all. You are usually competing with two or three others rather than twenty.
Should we quote per square metre in the ads?
Usually yes. It filters hard, it sets expectations before the call, and it stops you being compared against someone quoting for a completely different standard of work.
Can we still take contractor work?
Of course. The point is not to replace it but to stop it being your only source, so a quiet month from one builder does not empty the diary.
Do you need photographs?
Yes. Finished bathrooms and floors, well lit. This is a trade where the photograph does nearly all the selling.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.