Heat pump leads from homes that can actually take one.
Heat pumps have the longest and most technical sales cycle of any home energy product in Ireland. A homeowner has to understand grants, BER ratings, insulation requirements and whether their radiators will even work at a lower flow temperature. Most enquiries fail not on price but on suitability, and every unsuitable enquiry costs you an assessment.
That makes qualification the entire game. A campaign that produces forty enquiries from houses that need twenty thousand euro of fabric upgrades first is worse than one producing eight from homes that are ready.
Everything, from the ad to the booked call.
Grant-led campaigns
SEAI grant amounts and eligibility handled in the advertising, because it is the first question every homeowner has and the one most installers bury.
BER and suitability filtering
Questions about house age, insulation and current heating asked in the form, so the unsuitable ones are visible before you book an assessment.
Retrofit-ready targeting
Campaigns weighted towards the housing stock and areas where homes are realistically ready, rather than advertising to everyone with a boiler.
Search campaigns for the informed
Google Ads on heat pump, air to water and grant searches, where the person already knows what they are asking for.
The weekly report
Enquiries, assessments booked and cost per booked assessment.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For heat pumps, that means:
- 01What age is the property?
- 02What is your current heating system?
- 03Do you know your BER rating?
- 04Have you had insulation work done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for heat pumps:
Straight answers.
How do we avoid assessments on unsuitable houses?
By asking about age, insulation and current heating in the form. It will reduce your raw enquiry count and increase the proportion worth visiting, which is the trade you want.
Should we lead with the grant?
Usually yes, because it is what people search for. But it has to be accurate — overstating a grant produces enquiries that collapse at the assessment and damages your name locally.
Does this work alongside solar?
Well. The two audiences overlap heavily and a household considering one is frequently open to the other, so we often run them as linked campaigns.
How long is the sales cycle?
Longer than any other trade we work with — often two to four months from enquiry to order. Retargeting matters more here than anywhere, and we plan for it from the start.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.