SEO for heat pump installers, around eligibility and doubt.
Heat pump search in Ireland is dominated by grant questions and by one underlying doubt: will this actually work in my house. Almost every search in the category is a version of one of those.
It is also the trade where unsuitable enquiries cost the most, because a survey on a house that will never qualify is a wasted day. Content that filters honestly is worth more here than content that sells.
The BER requirement is the filter everybody trips over
Grant support for heat pumps carries a building energy rating requirement, which a great many older Irish houses do not meet without fabric upgrades first.
Explaining that clearly — including that some houses need insulation and glazing before a heat pump makes sense — prevents surveys that were never going to convert, and it earns trust from the homeowners who do qualify.
Say when it is a bad idea
A poorly insulated house, a household away all day, an oversized system, an unrealistic expectation about running costs. These are the reasons heat pump installations disappoint, and they are all foreseeable.
An installer who publishes that honestly stands out sharply in a category where most marketing is enthusiastic, and attracts customers whose expectations match what will actually happen.
Grant eligibility and the BER requirement
The most searched thing in the category and the most common disqualifier.
Running cost comparisons
Against oil and gas, with real assumptions stated so a reader can check them.
Suitability by house type
1970s semi, new build, bungalow, period house. Concrete and genuinely useful.
The technical assessment
What it involves and what it costs. Demystifies the first step.
Fabric upgrades first
When insulation and glazing should come before the heat pump. The most trust-building page you can publish.
Long research means be present early
Somebody installing in summer started reading in winter. If you are only visible to people ready to buy, you are arriving at the end of a conversation they have been having with a competitor's website.
This is one of the few trades where informational content genuinely wins the job rather than merely attracting traffic.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from heat pump installers
Grant eligibility and whether a heat pump will work in their house. Nearly every search in the category is a version of one of those two.
Yes. It prevents surveys on houses that will never qualify, and it stands out sharply in a category where most marketing is enthusiastic.
Because the decision takes months. The installer whose pages did the educating usually gets the assessment.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.