Insulation leads from homes that qualify for the grant.
Insulation in Ireland is a grant business before it is a building business. Most homeowners start from the SEAI grant rather than from the insulation, and the firms that win the work are the ones that answer the grant question first and the technical question second.
The catch is that grant eligibility depends on the house — its age, its construction, its BER, whether previous work has been done. An enquiry from a house that does not qualify costs you a survey and produces nothing, so the filtering has to happen in the form.
Everything, from the ad to the booked call.
Grant-led campaigns
SEAI eligibility and amounts handled in the advertising, because that is what people search and what most contractors bury three pages deep.
Eligibility filtering
House age, construction type and previous work asked before the enquiry reaches you, so surveys go to homes that can actually proceed.
Attic, cavity and external split
Three different jobs at three different price points. Run as one campaign the cheapest swamps the others.
Cold-weather budget weighting
Enquiries rise sharply with the first genuine cold spell. Budget follows the temperature rather than sitting flat.
The weekly report
Enquiries, surveys booked and cost per survey.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For insulation, that means:
- 01What age is the property?
- 02What type of insulation are you after?
- 03Do you know your BER rating?
- 04Has any insulation work been done before?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The grant is the product, whether you like it or not
Homeowners do not go looking for insulation. They go looking for a warmer house and a smaller bill, discover there is a grant, and only then start ringing contractors. By the time you speak to them they have usually read three SEAI pages and half understood them.
That means your first job is clarification rather than persuasion. Contractors who explain plainly which grant applies to which work, what the homeowner pays up front and what comes back, close a far higher proportion of surveys than those who lead with U-values.
Why one-stop-shop changed the competitive picture
The registered one-stop-shop route reshaped this market. A homeowner doing a deeper retrofit can have the whole thing project-managed, which is attractive and takes work away from single-measure contractors who used to get it.
If you are not on that route, the answer is not to compete with it on scope. It is to be unmistakably the fastest and simplest option for the single measure someone actually wants today — attic insulation next month rather than a full retrofit next year.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for insulation:
Straight answers.
Should we lead with the grant amount?
Yes, because it is what people search for — but only if it is accurate for the work you actually do. Overstating a grant produces enquiries that collapse at survey and damages your name locally.
How do we stop surveying houses that do not qualify?
By asking about age, construction and previous work in the form. It reduces raw enquiry count and raises the share worth visiting, which is the trade you want.
Is this seasonal?
Strongly. Demand tracks the weather and the heating bill almost exactly, with a hard rise from October. We weight budget to that rather than spreading it evenly.
Does this work alongside heat pumps and solar?
Well. The audiences overlap heavily and insulation is frequently a prerequisite for the others, so they often run as linked campaigns.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.