Driveway and paving enquiries, qualified before you quote.
A driveway is a big-ticket job that homeowners think about for months and decide on in a weekend. We put your finished driveways in front of homeowners in the towns you cover while they are still thinking, and we catch the ones already searching on Google. Every enquiry comes through a form that asks the size, the surface and the timing first.
We work with tarmac, paving, gravel and resin contractors across Ireland, from single-crew firms to companies running several machines.
Everything, from the ad to the booked call.
Meta ads to homeowners
Your own before-and-after driveways in front of homeowners in your area, with a form that qualifies the project.
Google Ads on driveway searches
'Tarmac driveway', 'driveway paving', 'resin driveway' in your county, with your own name protected.
Google Business Profile
The map box fixed, reviews gathered and photos kept current.
A page built for a phone
Number, areas covered and the quote form above the fold.
The Friday report
Spend, enquiries, cost per enquiry and quotes booked.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For driveways & paving, that means:
- 01What surface: tarmac, paving, gravel or resin?
- 02Roughly what size is the driveway?
- 03Is there an existing driveway to remove?
- 04When are you hoping to have it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in one month for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The trade with the worst reputation problem
Driveways carry more consumer suspicion than any other trade in Ireland, because of a long history of doorstep callers and disappearing deposits. Every homeowner considering the work has heard a story, and many have had one at the door.
That is a marketing problem you can solve rather than a cost you have to bear. A campaign that leads with a fixed written quote, a real business address, named reviews and photographs of finished work in the actual town converts far better than one leading on price. You are not competing on being cheapest; you are competing on being obviously legitimate.
New estates are the most targetable work in the country
A development finished two years ago is a few hundred households who all have the same unfinished front garden, the same builder-standard driveway, and the same neighbours watching what everyone else does.
One job done well in an estate reliably produces more from the same estate, which is why the photographs and the town name matter more than any headline. We build campaigns around specific developments rather than counties, and the cost per enquiry is usually a fraction of a general campaign.
Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top as a second tier. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for driveways & paving:
Straight answers.
Is Meta or Google better for driveways?
Both work. Google catches the homeowner who has decided; Meta reaches the one who is still deciding and keeps you in front of them. We run them together and report them separately.
How do you deal with price shoppers?
The form asks the size, the surface and the timing, and the ads show your standard of work rather than a price. That filters most of them before your phone rings.
What does it cost?
A flat monthly fee with everything included, or a second tier with Google Ads managed on top. No setup fee, month to month. Ask on a call and we will give you the numbers.
Do you cover the whole country?
Yes. The campaign is built around your coverage area, whether that is one county or a province.
How soon can we start?
Usually within a week of the first call. Start with a free growth audit of your Google results, reviews and website.
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- Where a landscaper's Google Ads budget disappears
- Google Ads or Facebook ads for a trades business?
Find out what you're missing.
A free audit of your Google map results, your reviews, your website and the ads already running for driveways & paving in your county. Sent as a PDF within 24 hours. No call needed.