Mobile mechanic leads, where convenience is the whole pitch.
A mobile mechanic is not competing with garages on price. They are competing on the hour a customer does not have to take off work, the lift they do not have to arrange, and the car they do not have to leave anywhere.
There is also a structural difference that shapes everything: with no premises, there is no verified address, which means the Google map results are largely closed. The ordinary search results and paid are where this business has to win.
Everything, from the ad to the booked call.
Convenience-led campaigns
Selling the thing that actually differentiates you — the disruption avoided, not the price.
Service and repair-at-home campaigns
Servicing, diagnostics, brakes and batteries, advertised as coming to the customer.
Fleet and business campaigns
Vans and company cars serviced on site, which is worth far more than domestic work and repeats.
Radius and callout clarity
How far you travel and what it costs, stated plainly, because it is the first question.
The weekly report
Enquiries, jobs booked and cost per booking.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For mobile mechanics, that means:
- 01What make and model is the vehicle?
- 02What do you need done?
- 03Where is the vehicle located?
- 04Is it drivable?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
on Google for emergency callouts, Dublin trade
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
No premises means no map pack
Google's local results are built around verified physical addresses, so a mobile business is structurally disadvantaged there and no amount of optimisation changes it.
That is not fatal — it simply means the budget belongs in ordinary search results and paid, where location is not the deciding factor. Any agency promising you the map pack without an address either does not know this or is not telling you.
Fleet work is the stable half
Domestic customers come when something breaks. A small fleet of vans needs servicing on a schedule, values not losing a vehicle to a garage for a day, and pays without haggling.
It repeats, it is planned, and it is worth pursuing with its own campaign and its own language.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for mobile mechanics:
Straight answers.
Can we rank in the map results?
Largely not, without a verified address. It is a structural limitation of mobile businesses and we would rather say so than sell you optimisation that cannot work.
What should we lead with?
Convenience. You are not the cheapest and should not try to be — you are the option that does not cost the customer a day.
Is fleet work worth chasing?
It is usually the most stable revenue available to a mobile mechanic. Scheduled, repeating, and far less price-driven than domestic work.
Should we publish a callout fee?
Yes, and the radius. Both are the first things people want to know and vagueness costs you the call.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.