Flooring leads measured in booked measures.
Flooring is a supply-and-fit business, which means the enquiry is worthless until somebody knows how many square metres are involved. A hall, stairs and landing and a full ground floor arrive through the same form and are worth completely different amounts, and the measuring visit is where your margin quietly goes.
It is also a trade where the buyer usually has a material in mind before they contact anyone. Someone searching for LVT is a different customer from someone searching for carpet, and lumping them into one campaign means speaking to neither properly.
Everything, from the ad to the booked call.
Campaigns split by material
Timber, laminate, LVT and carpet run separately, because the buyer, the price point and the language differ for each.
Measure-booking as the goal
The campaign optimises for a booked measure rather than a form fill, because that is the step that actually leads to an order.
Room and area qualification
Which rooms and roughly what area, asked up front, so you can see the size of the job before anyone travels.
New-build and estate targeting
Recently completed developments are a concentrated source of flooring work in the first two years, and almost nobody targets them deliberately.
The weekly report
Enquiries, measures booked and cost per measure.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For flooring, that means:
- 01Which rooms need flooring?
- 02Roughly what area, in square metres?
- 03What type of flooring are you considering?
- 04When do you need it fitted?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for flooring:
Straight answers.
How do we stop wasting measuring visits?
By asking for rooms and rough area in the form. It reduces raw enquiry numbers and raises the share worth visiting, which is the trade you want.
Should we advertise prices per square metre?
For most flooring companies yes. It is what customers compare on anyway, and stating it filters out people shopping at a different price point entirely.
Are new estates worth targeting?
Very much. A recently finished development is a few hundred households who all need flooring within the same eighteen months, and they can be targeted as a group.
Do you handle carpet and hard flooring differently?
Yes, as separate campaigns. The buyers, the price expectations and the search language have very little overlap.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.