Physio and clinic marketing built around the injury, not the profession.
People do not search for a physiotherapist. They search for the thing that hurts — lower back pain, a shoulder that will not lift, a knee after a run, sciatica. A clinic advertising the profession rather than the problem is invisible to most of its own market.
The second thing that decides a clinic is the course of treatment. One appointment is worth little; a course of six is a real patient. Campaigns that sell the assessment and explain what a course looks like produce far better patients than ones selling a cheap first session.
Everything, from the ad to the booked call.
Condition-led campaigns
Built around the complaints people actually type, with a separate campaign for the conditions you most want to treat.
Assessment-first messaging
The initial assessment as the offer, because it is what converts and what leads naturally into a course.
Sports and workplace campaigns
Club, gym and employer relationships are a steady referral source most clinics never advertise for.
Booking-system integration
Enquiries sent straight into whatever you already run, so nothing depends on someone remembering to ring back.
The weekly report
Enquiries, appointments booked and cost per booked appointment.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For physio & clinics, that means:
- 01What is the main complaint?
- 02How long have you had it?
- 03Have you had treatment for it before?
- 04Which days and times suit you?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
People search the symptom, not the profession
The gap between how clinics advertise and how patients search is wider here than in almost any sector. Clinics write about chartered physiotherapy and evidence-based practice; patients type lower back pain, sciatica, frozen shoulder, runners knee.
Building the campaign and the pages around conditions rather than credentials is the single highest-impact change most clinics can make, and it costs nothing but rewriting.
Why the first appointment should not be discounted
The discounted first session is the standard offer in this sector and it is usually a mistake. It attracts people comparing on price, who take the cheap assessment and do not return, and it signals that the assessment is the least valuable part of what you do.
Clinics that instead explain what an assessment involves and what a course of treatment looks like get fewer enquiries and considerably more patients who complete a course.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for physio & clinics:
Straight answers.
Should we advertise a cheap first appointment?
Generally not. It attracts people shopping on price who do not complete a course, and it devalues the assessment. Explaining what treatment actually involves converts better.
Which conditions should we target?
The ones you most want to treat and are best at, not all of them. A campaign built around three conditions you genuinely specialise in beats one covering everything.
Is Google or social better?
Search, clearly. Pain is an active-search behaviour — people look for relief when they have it, not when scrolling.
How important is the Google profile?
Very. Clinics are chosen locally and the map results carry most of the attention, with reviews doing much of the deciding.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.