Stonemasonry leads, for work people choose with their eyes.
Stone is never the cheap option. Somebody choosing it has already decided to spend more than the alternative would cost, which makes this one of the few trades where the customer is not primarily price-driven.
What they are looking for is evidence — that you have done this before, on a house like theirs, to a standard they would be happy with.
Everything, from the ad to the booked call.
Portfolio-led campaigns
Real completed work in recognisable Irish settings, which is how this decision is actually made.
Restoration and heritage campaigns
Specialist, high-value and much less contested. Worth a campaign of its own if you do this work.
Cladding and feature walls
The volume end — entrances, facades, garden features — where most consumer demand sits.
Architect and builder visibility
Specifiers send a great deal of stone work, and they are reachable separately.
Social media, fully run
Posted and monitored, because stonework photographs beautifully and almost nobody here exploits that.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For stonemasons, that means:
- 01What is the project — cladding, walls, restoration, or feature work?
- 02Roughly what area?
- 03What stone do you have in mind?
- 04Is this new build, renovation or heritage?
- 05County and Eircode
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Heritage work is the premium nobody advertises
Restoration and conservation work is highly skilled, poorly served and frequently funded by grants or by owners with a genuine commitment to doing it properly.
If you can do lime mortar, rebuilding and conservation-standard repair, that deserves its own page and its own campaign. It is the least price-sensitive work available to a stonemason and it is barely contested online.
Photograph in the right light
Stone looks flat and grey in overcast photographs, which is how most of it is shot in Ireland. The same wall in low afternoon light looks like the reason somebody would pay for it.
Trades that sell on appearance win or lose on this. It costs nothing and it is the single biggest improvement available to most masons.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for stonemasons:
Straight answers.
Is stonework too niche to advertise?
No — it is under-contested, which is different. Few masons advertise and fewer still show their work properly.
Should heritage work be separate?
Yes. It is the least price-sensitive work in the trade and it deserves its own page and campaign.
Do architects send work?
A great deal of it. They are worth reaching separately from homeowners.
Does photography really matter that much?
In this trade, more than almost any other. Stone shot in poor light looks like nothing at all.
Is this seasonal?
Somewhat — external work follows the weather. Quotes and surveys can be won in winter for spring starts.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.