Garage leads built around the NCT and the service calendar.
A garage has the most reliable recurring demand of any local trade, and most never advertise against it. Every car in the country needs an NCT, and every NCT failure creates a repair job with a deadline attached. That is a predictable, searchable, high-intent stream of work that almost nobody competes for.
The second thing is that a garage customer is a repeating one. Someone who trusts you services with you for years. That makes the value of a new customer far higher than a single job, and it should change what you are willing to pay to win one.
Everything, from the ad to the booked call.
NCT-led campaigns
Preparation, retests and post-failure repairs — searched constantly, urgent by nature, and advertised by almost nobody.
Servicing and reminder campaigns
To your existing customer list as much as to new ones. Reminding people their service is due is the cheapest revenue a garage has.
Specialist and brand campaigns
Where you specialise — a marque, diagnostics, DPFs, hybrids — that is usually less contested and better paid than general servicing.
Tyres and quick jobs
Low value individually but a reliable way to acquire a customer who then services with you.
The weekly report
Enquiries, bookings and cost per booking.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For garages & mechanics, that means:
- 01What make and model is the car?
- 02What do you need — service, NCT prep, or a repair?
- 03Is there a warning light or a specific fault?
- 04When do you need it in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The NCT is a marketing calendar nobody uses
Every car in the country has a test date, a proportion fail, and every failure produces urgent repair work with a legal deadline. This is the most predictable recurring demand available to any local trade.
Almost no garage advertises against it. Pre-test checks, retests and post-failure repairs are searched constantly and contested barely at all, which makes them the cheapest enquiries most garages will ever buy.
Your database is worth more than your advertising
A typical garage has hundreds of past customers it has not contacted since the last job. Service reminders to that list cost almost nothing and routinely outperform any acquisition campaign, because the trust already exists.
The reason most garages do not do it is not cost. It is that the records are in a diary, a notebook or somebody's head. Getting them into one list is a day's work that pays for itself repeatedly.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for garages & mechanics:
Straight answers.
Is NCT work actually worth advertising for?
It is one of the most under-used opportunities in the trade. The demand is constant, the intent is high, the deadline is real, and a failure turns straight into a repair job.
How do we get customers back?
Service reminders, and a campaign to your own customer list. Most garages have hundreds of past customers they never contact again, which is the cheapest revenue available to them.
Should we advertise prices?
For fixed items like a service or NCT prep, yes — it is what people compare and it filters out price shoppers early. For diagnostics and repairs, no, because you cannot know until you look.
Is social worth it?
Less than search for a garage. People look for a mechanic when they need one. Social is better for staying visible to existing customers between visits.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.