Equipment hire leads that build utilisation, not just bookings.
A hire business lives or dies on utilisation. A machine sitting in the yard costs exactly what it cost yesterday and earns nothing, and the difference between a good year and a bad one is a handful of percentage points of fleet uptime.
That reframes the marketing question entirely. It is not how many enquiries you get; it is whether the specific kit currently idle is what people are being shown.
Everything, from the ad to the booked call.
Availability-led campaigns
Advertising what is actually free, which is a different list every week and almost nobody does it.
Trade account campaigns
Builders, landscapers and contractors who hire repeatedly. Worth many times a one-off weekend hire.
Item-specific search campaigns
People search for the machine, not for hire in general — mini digger, dumper, scaffold tower, floor sander.
Delivery radius clarity
Whether you deliver, how far and what it costs is a decisive question and frequently unanswered.
The weekly report
Enquiries, bookings and cost per booking, by equipment type.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For equipment hire, that means:
- 01What equipment do you need?
- 02How long do you need it for?
- 03Do you need it delivered?
- 04Is this for trade or personal use?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Advertise the idle kit, not the catalogue
Most hire companies run one campaign for the business as a whole. That spends the same money promoting the machine that is booked out for a month as the one that has not left the yard in three weeks.
Pointing budget at what is actually available shifts utilisation, and utilisation is the only number in this business that really matters.
Trade accounts are the whole game
A domestic customer hires a floor sander once. A groundworks contractor hires every week and is not choosing on a few euro once the relationship exists.
Trade work needs its own campaign and its own message — availability, delivery, account terms and reliability rather than day rate.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for equipment hire:
Straight answers.
Should we publish rates?
Day and week rates for standard items, yes. It is what people compare and vagueness costs you the call. Specialist kit can be quoted.
Is domestic hire worth it?
It fills gaps and it is price-sensitive. Useful for utilisation, but the trade accounts are what make the business stable.
How important is delivery?
Often decisive, particularly for anything a customer cannot move themselves. State the radius and the cost plainly.
Is this seasonal?
Yes, tracking construction and garden work — a long busy stretch from spring to autumn and a quieter winter, which is exactly when advertising available kit pays most.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.