Chiropractic enquiries, from people who have already waited too long.
Almost nobody goes to a chiropractor at the first twinge. They wait, they try painkillers, they wait some more, and they make the appointment when the pain starts affecting sleep or work.
By that point they are motivated, specific about what hurts, and ready to book — which makes this an unusually straightforward market to advertise into, provided you reach them at that moment rather than earlier.
Everything, from the ad to the booked call.
Condition-led campaigns
Lower back, neck, sciatica, headaches. People search the pain, never the profession.
New-patient offers
A first consultation structured to be easy to say yes to, without discounting the ongoing care.
Occupational campaigns
Desk workers, drivers and trades each have predictable presentations and respond to being addressed directly.
Retention and care plans
Where the economics of the practice actually sit, supported rather than left to chance.
Social media, fully run
Posted and monitored, because patients check a clinic before letting anyone near their spine.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For chiropractors, that means:
- 01What is the main problem, and where?
- 02How long has it been going on?
- 03Have you had treatment for it before?
- 04Is it affecting sleep or work?
- 05County and clinic preference
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Advertise the pain, not the profession
A campaign built on the word chiropractor reaches people who have already decided what they want, which is a small and heavily contested audience.
A campaign built on sciatica, lower back pain or persistent headaches reaches the much larger group still working out who to see. They are earlier in the decision and considerably cheaper to reach.
Be careful what you claim
Claims about treating conditions beyond musculoskeletal pain attract regulatory attention and, more immediately, the wrong patients.
We write to what you can stand over on a call. It keeps the practice out of trouble and it produces patients whose expectations match what you actually do.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for chiropractors:
Straight answers.
Should we advertise by condition?
Yes. People search the pain, not the profession, and the condition-led audience is much larger and cheaper.
Do new-patient offers work?
They lower the barrier to a first visit. Structure them so they do not devalue the ongoing care, which is where the practice earns.
What can we claim?
What you can stand over on a call. Overclaiming attracts both regulatory attention and patients whose expectations you cannot meet.
Do reviews matter?
A great deal. People are cautious about their spine and reviews are the main reassurance available.
Is retention part of this?
It is most of the economics. Advertising fills the top; whether patients complete a course of care decides the practice.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.