Pest control leads, domestic and commercial.
Pest control has two businesses and they could not be less alike. Domestic work is urgent, emotional and frequently embarrassing — somebody wants the problem gone today and does not want the neighbours to know. Commercial work is contractual, compliance-driven and worth many times more over a year.
The seasons are as sharp as any trade in Ireland. Wasps in high summer, rodents moving indoors from September, and a long quiet stretch in spring. A flat budget across that curve overspends badly in the months nobody is calling.
Everything, from the ad to the booked call.
Seasonal domestic campaigns
Budget weighted to the wasp and rodent seasons, where the demand actually is, rather than spread evenly across a year.
Discretion in the messaging
Domestic callers are frequently mortified. Advertising that acknowledges an unmarked van and a discreet visit converts noticeably better than advertising that does not.
Commercial contract campaigns
Food businesses, hospitality, warehousing and management companies, where compliance requirements make the contract recurring and far less price-driven.
Speed-first domestic ads
A phone action rather than a form, because nobody fills in a contact form with a rat in the kitchen.
The weekly report
Enquiries, jobs booked and cost per job, split domestic and commercial.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For pest control, that means:
- 01What type of pest is it?
- 02Is this a home or a business premises?
- 03How long has the problem been there?
- 04How soon do you need someone out?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The season is the strategy
Wasp enquiries arrive in a concentrated summer burst and stop almost overnight. Rodent work rises from September as the weather turns and runs through winter. Spring is genuinely quiet.
Budget that follows that curve produces materially cheaper enquiries than the same money spread flat, because you are advertising while the problem exists rather than while it is being remembered.
Commercial is where the business is worth something
A domestic callout is a one-off with a modest fee. A commercial contract is recurring revenue with compliance behind it, which makes it stickier and considerably less price-sensitive.
Food businesses, hospitality and any premises subject to inspection need documented pest management, and they switch provider when service slips rather than when price rises. That is an easier market to win than it looks.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for pest control:
Straight answers.
Should we advertise at weekends?
Domestic pest problems do not respect office hours and weekend clicks convert well — but only if somebody answers. If not, switch the hours off rather than pay for missed calls.
Is commercial work worth chasing?
It is usually what makes a pest control business valuable. Contracts recur, compliance drives renewal, and the buyer is not choosing on price alone.
How do we handle the embarrassment factor?
By naming it. Mentioning unmarked vehicles and discreet visits converts better than pretending the caller is not mortified, because a great many of them are.
How seasonal is it really?
Very. Two distinct peaks and a genuinely quiet spring. Planning budget around that is the single biggest efficiency available in this trade.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.