Blinds and curtain leads, from houses that have just moved.
Window dressing is bought at a moment, not over time. People buy blinds when they move in, when they finish an extension, or when they finally redecorate a room they have hated for years — and then they do not buy again for a decade.
That makes the trigger far more important than the audience. We build campaigns for blinds and curtain companies aimed at households currently inside one of those moments.
Everything, from the ad to the booked call.
New-homeowner campaigns
Aimed at people who have recently moved, who buy for the whole house at once rather than a window at a time.
Extension and renovation campaigns
A finished build needs dressing, and the budget is already allocated. A better customer than a single-room replacement.
Showroom and home-visit split
Two different offers. A home measure converts better and costs more to deliver; the campaign should reflect which you want.
Visual-led creative
This is a product people buy with their eyes. Real installs in real Irish houses, not manufacturer stock photography.
Social media, fully run
Posted and monitored, because the portfolio is the sales pitch in this category.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For blinds and curtains, that means:
- 01Is this for a whole house or specific rooms?
- 02How many windows roughly?
- 03Blinds, curtains, shutters, or a mix?
- 04Have you recently moved or finished building work?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Your photographs are the campaign
Almost nobody buys blinds from a description. They buy from a picture of a room that looks like theirs, which is why manufacturer stock imagery consistently underperforms photographs of your own work.
Irish houses look like Irish houses. A campaign built on real local installs in recognisable house types outperforms polished catalogue photography by a wide margin, and it costs nothing but the habit of photographing every job.
Whole-house buyers are worth chasing hard
A customer dressing one room is worth a few hundred euro. A customer who has just moved and is dressing twelve windows is worth several thousand, and they are reachable at a predictable moment.
Campaigns that treat both the same way will fill the diary with single-window jobs, because those enquiries are cheaper to generate and far more numerous.
Shutters are a separate sale
Plantation shutters carry a much higher price and a much longer consideration than blinds, and they attract a different customer.
If you sell them, they deserve their own campaign and their own landing page. Bundled in with blinds they get lost, and the margin goes with them.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for blinds and curtains:
Straight answers.
Should we advertise to renters?
Generally not. Renters rarely buy window dressing and landlords buy on price alone. Both are poor customers relative to homeowners who have just moved.
Do home visits convert better than showroom?
Considerably, and they cost more to deliver. Whether that trade is worth it depends on your average order value, and we will look at it before choosing.
Is stock photography really that bad?
Yes. People recognise it, and they cannot picture their own room in it. Photographs of your own installs are the single cheapest improvement available.
When is the best time of year?
Spring and early autumn are strongest, and January is better than most expect because people are looking at rooms they have been stuck in.
Should shutters have their own campaign?
Yes. Higher price, longer decision, different customer. Bundled with blinds they underperform.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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