Vendor leads for Irish estate agents.
The seller decides which agent to ring in the last week. The agency that wins the instruction is the one that spent the six months before it in the homeowner's feed. We do that work for estate agencies across Ireland: Meta and Google campaigns aimed at people preparing to sell, sent to a form that asks the qualifying questions first, and reported in valuations booked rather than impressions.
Most agencies already have the hard part: the rating, the track record, the local name. What is missing is a system that puts it in front of the right homeowners at the right time. That is the whole gap, and it is fixable.
Everything, from the ad to the booked call.
Valuation lead campaigns
Meta ads to homeowners in your patch, built around your rating and your recent sales, sending every click to a valuation request form.
Probate, downsizer and landlord campaigns
The instructions nobody advertises for. A separate campaign for each, landing on your own valuation page.
Seller searches on Google
Google Ads on the 'sell my house', 'house valuation' and 'estate agent' searches in your county, with your own name protected.
Social media, fully run
Your Instagram and Facebook posted, promoted and monitored, so the agency looks like the business it is when a seller checks.
The weekly report
Spend, enquiries, valuations booked and cost per valuation. One page, plain English, every Friday.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For estate agents, that means:
- 01Are you the owner of the property?
- 02When are you thinking of selling?
- 03Roughly what is the property worth?
- 04Best time for a valuation visit?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
vendor enquiries in one month for a Dublin agency, 12 went to market
qualified enquiries for a Dublin property agency
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Why vendor leads cost what they cost
An instruction is worth thousands in fee, which means an agency can pay far more for a vendor lead than most businesses could justify — and most agencies still do not, because they price the lead against a portal listing rather than against the fee it produces.
The useful number is not cost per lead. It is cost per instruction. If forty enquiries produce twelve valuations and four instructions, and the average fee is several thousand, the arithmetic is not close. We report that chain rather than the top of it.
The enquiry
Someone asks what their house is worth. Cheap to generate and worth very little on its own.
The valuation
Someone lets you through the door. This is the step that actually predicts revenue, and the one we optimise towards.
The instruction
They sign with you rather than the agency down the street. Decided by what happens at the valuation, not by the ad.
The instructions nobody advertises for
Almost every agency campaign in Ireland targets the same person: an owner-occupier thinking of selling a family home. That market is contested and expensive.
The quieter sources are not. Probate sales, where a family is dealing with a property they did not plan to own. Downsizers, who are usually further along than they let on. Landlords leaving the rental market, a steady source of stock for several years now. Each is a separate campaign with different language, and each is dramatically cheaper than the general seller audience because nobody else is bidding on it.
Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top as a second tier. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Straight answers.
How quickly do vendor campaigns produce valuations?
The first enquiries usually arrive within the first two weeks. Valuation appointments follow as the campaign learns which homeowners respond; most agencies see a steady weekly number by week six.
Do we need a new website?
Usually not. We land campaigns on your existing valuation form and fix the pages around it: the selling page, the probate page and the links between them.
What does it cost?
A flat monthly fee for Meta advertising fully managed, social media fully run, creative, tracking and the weekly report. A second tier adds Google Ads. No setup fee, month to month, and ad spend is paid directly to the platforms. Ask on a call and we will give you the numbers.
Do you work with agencies outside Dublin?
Yes. We run vendor campaigns for agencies in every county, from one-office rural firms to city agencies with several branches.
Will you name your estate agency clients?
On the call, yes. We do not put client names in ads or on this page.
- Why estate agents lose instructions they had already won
- How estate agents win vendor instructions with Meta ads
- How to generate valuation requests, properly
- The Price Register changed the vendor conversation
- Portal enquiries are not the same as your own leads
- Justifying your fee when the vendor has three quotes
Find out what you're missing.
A free audit of your Google map results, your reviews, your website and the ads already running for estate agents in your county. Sent as a PDF within 24 hours. No call needed.