Property marketing in Dublin, where the instruction is the whole fight.
Dublin has the highest concentration of estate agencies in the country, the highest property values and the most aggressive competition for every instruction. It also has vendors who will interview three agencies before choosing one.
The listing is not the hard part. Winning the right to list is, and almost all of that is decided before the vendor ever picks up the phone.
Be in front of them six months early
A homeowner decides to sell over months. They look at the Price Register, they watch what the neighbours got, they mention it to a friend, and eventually they shortlist agencies.
The agency that wins is usually the one they had already heard of by then. That is a brand-awareness job, not a lead-capture one, and in Dublin it is the difference between competing on fee and being asked first.
It is also what Meta advertising is genuinely good at in this sector, at a cost per thousand impressions that is trivial compared with the value of one instruction.
Valuation requests, answered immediately
A valuation request that sits for a day is frequently a valuation somebody else has already done. In Dublin the vendor has usually contacted more than one agency in the same sitting.
Answering within the hour is the single highest-return process change available to most Dublin agencies, and it costs nothing. It is also the thing most often lost when enquiries arrive through a form nobody is watching at the weekend.
The postcode is the market
Dublin is not one property market. D6 and D15 behave differently, sell to different buyers at different speeds and need different messages, and a campaign set to 'Dublin' spends most of its budget outside the areas an agency actually covers.
Agencies that target by the postcodes and suburbs they genuinely work get a fraction of the waste and considerably better relevance in the results.
Fee pressure is answered with evidence, not argument
Vendors in Dublin will ask why your fee is higher than the agency down the road. Arguing the percentage is a losing position.
Showing achieved prices against asking prices, average time to sale and what your marketing actually involves changes the conversation to value. That evidence has to exist somewhere a vendor can find it before the meeting, which for most agencies it does not.
Built around where you actually travel.
- Dublin city
- Rathmines
- Ranelagh
- Clontarf
- Blackrock
- Dún Laoghaire
- Castleknock
- Swords
- Malahide
- Lucan
- Terenure
- Drumcondra
Questions from Dublin estate agents
Because the shortlist is made from agencies they had already heard of. In Dublin that is the difference between being asked first and competing on fee.
Within the hour. Dublin vendors usually contact more than one agency in the same sitting, and a request left overnight is often a valuation someone else has already done.
No. The postcodes are separate markets with different buyers and speeds. A campaign set to Dublin spends most of its budget outside the areas you actually cover.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.