7 September 2026 · 7 min read · Oscar Markham
How Irish estate agents win more vendor instructions with Meta ads
Ask any estate agent where their instructions come from and they will say reputation, referrals and the board outside the last house they sold. All true, and all slow. The agencies growing fastest in Ireland right now have added a fourth source: a steady, measurable flow of vendor enquiries from homeowners who were reached months before they were ready to call anyone.
The six-month window
A homeowner who sells in June started thinking about it in January. They looked at what the neighbour's house went for, they scrolled past a few agents on Instagram, they saw a valuation offer on Facebook and ignored it, and then one Saturday they searched 'estate agents near me' and rang two. The agent they rang first was the one they had seen most in the previous six months.
Meta advertising is the only channel that can put your agency in front of that homeowner during the six months, at a cost of a few euro per thousand of them, every week. Google catches the search at the end; Meta wins the familiarity that decides who gets searched for.
What a vendor campaign actually contains
Three campaigns, not one. A valuation campaign aimed at homeowners in your patch, built around your rating, your recent sales and a free valuation offer, sending every click to a valuation request form. A probate and downsizer campaign, because those instructions are never advertised for and always go to the agent the family already knows. And a landlord campaign for the investors selling up, which in most counties is now a meaningful share of listings.
Each campaign lands on your own valuation page or an instant form that asks the qualifying questions: are you the owner, when are you thinking of selling, roughly what is the property worth, and when suits for a visit. Your negotiators only ring people who answered.
What it costs and what to measure
Our vendor campaigns run at €1,500 a month with everything included, and advertising spend is paid directly to Meta from the agency's own account, usually €15 to €40 a day depending on the patch. There is no setup fee and no contract.
Measure three things and ignore the rest: vendor enquiries, valuation appointments booked and instructions won. Impressions and reach are how platforms report; enquiries and appointments are how agencies get paid. We send those three numbers every Friday on one page.
Results, unnamed on purpose
A Dublin estate agency received 42 vendor enquiries in one month from a Meta campaign aimed at homeowners six months before they searched; twelve of them went to market. A Cork property agency generated €2.1M in vendor instructions in one quarter. A Limerick agency booked 31 vendor appraisals in four weeks, fourteen of which went on to list. We name the agencies on a call, never in an ad or on a page.
If you run an established agency and your valuation diary is quieter than your rating deserves, start with a free vendor audit: your Google box, socials and website checked against your three closest rivals, four pages, fact-checked, sent as a PDF.
Written by Oscar Markham, founder of Dublin Growth Digital. We run lead generation for Irish estate agents and trades, reported every Friday in enquiries and booked work.