Drainage leads, at the moment the phone should ring.
Drainage is the purest emergency trade in the country. Nobody researches a blocked drain. They search, they ring the first two numbers, and they book whoever answers and can come today. The entire competitive question is whether you appear at that moment and whether somebody picks up.
The second half of the business is nothing like that. Septic tank servicing, CCTV surveys and drain repairs for house sales are planned, priced and compared. Run as one campaign they fight each other; run separately they both work.
Everything, from the ad to the booked call.
Emergency callout campaigns
Google Ads on blocked drain and overflow searches, running at the hours you will answer, with the phone number as the primary action rather than a form.
Septic tank and servicing campaigns
The planned side of the business, aimed at rural housing stock and at the annual service cycle.
Pre-sale survey campaigns
CCTV surveys and drain reports for house sales — a steady, well-priced job most drainage firms never advertise for.
Call tracking on everything
In a trade where nearly every enquiry is a phone call, an account without call tracking is being optimised blind.
The weekly report
Calls, cost per call and which campaign produced them.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For drainage, that means:
- 01Is this an emergency?
- 02Is the property on mains drainage or a septic tank?
- 03Is it residential or commercial?
- 04Where exactly is the problem?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for drainage:
Straight answers.
Should we advertise at night?
Only if you will answer. Out-of-hours clicks are cheaper and convert extremely well for drainage, but only if the phone is picked up. If it is not, we switch the hours off.
Is the phone or a form better?
The phone, overwhelmingly. Almost nobody fills in a form with water rising. Campaigns are built around call actions and tracked accordingly.
Can you get us more septic tank work?
Yes, and it is the more profitable half for most firms. It needs its own campaign aimed at rural areas and the service cycle rather than at emergencies.
How fast does this start working?
Emergency search campaigns produce calls within days of going live, because the demand already exists and you are simply appearing for it.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.