Grooming enquiries that turn into a standing appointment.
A dog groomer does not want customers, they want a diary that refills itself. A dog needs grooming every six to eight weeks for its whole life, so a single new client is worth several hundred euro a year and several thousand over time.
That changes what a good campaign looks like. Chasing cheap one-off enquiries fills a week; winning recurring clients fills a year.
Everything, from the ad to the booked call.
Recurring-client campaigns
Aimed at owners likely to rebook rather than at one-off bargain hunters, and priced accordingly.
Breed-specific campaigns
Owners search by breed. Doodle grooming is a different advert, and a different price, from a short-coat wash.
Puppy campaigns
The best customer in the category — a first groom that becomes a decade of appointments. Worth targeting deliberately.
Boarding and sitting
Seasonal and holiday-driven, run separately from grooming.
Social media, fully run
Posted and monitored. This is a category where photographs of the dogs do most of the selling.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For dog grooming & pet services, that means:
- 01What breed, and what coat?
- 02When was the last groom?
- 03Full groom, bath and tidy, or de-shed?
- 04Is the dog nervous or does it have any handling needs?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Puppies are the most valuable enquiry you can get
A puppy's first groom, done well, frequently becomes a standing appointment for ten or twelve years, plus recommendations to everyone else in the owner's puppy class.
Very few groomers advertise for puppies specifically, and it is the single highest-return targeting available in this category.
Doodles are a business decision, not just a breed
Doodle and poodle-cross coats take far longer, matt badly and are the most common source of difficult conversations about price and clipping off.
Whether you take them, and at what price, should be stated clearly in your advertising. Being explicit filters out the arguments before they reach your table.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for dog grooming & pet services:
Straight answers.
How do we get people to rebook?
Book the next appointment before they leave, and advertise for the kind of owner who wants that. It is a targeting and process question more than a marketing one.
Should we advertise by breed?
Yes. Owners search by breed and the pricing conversation differs enormously between coats.
Are puppies worth targeting specifically?
The highest-return audience in this category. A first groom can become a decade of appointments.
Do photographs matter?
They are most of the selling. Owners choose a groomer on the dogs they see leaving happy.
Is boarding worth advertising separately?
Yes — it is holiday-driven and seasonal, which is a different campaign entirely from grooming.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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