Wedding planning enquiries, filtered for budget before the call.
Wedding planning has a brutal enquiry-to-booking ratio, and it is a filtering problem rather than a marketing one. Most enquiries come from couples who want the outcome and have not costed it, and each one consumes a long emotional conversation.
So the aim is fewer and better enquiries, which means putting the uncomfortable questions on the form rather than discovering the answers an hour into a call.
Everything, from the ad to the booked call.
Engagement-season campaigns
Budget concentrated into January and February, when the year's engagements turn into enquiries.
Budget-qualified forms
Total wedding budget asked plainly. It reduces enquiries and raises bookings, which is the trade worth making.
Service-tier campaigns
Full planning, partial planning and on-the-day coordination are different products at different prices and should not share a campaign.
Venue-catchment targeting
Aimed at the venues you know and want more of, which is also how the referral relationship gets built.
Social media, fully run
Posted and monitored, because this is a category judged almost entirely on portfolio.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For wedding planners, that means:
- 01What is the date, and is the venue booked?
- 02Roughly how many guests?
- 03What is your total wedding budget?
- 04Full planning, partial, or on-the-day?
- 05County or venue
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
On-the-day coordination is the easier sale
Full planning is a large fee and a long commitment that many couples will not make to a stranger. On-the-day coordination is a fraction of the price, obviously valuable, and far easier to say yes to.
It also converts upward. A couple who books coordination in March frequently wants more help by August. Most planners advertise only the hardest product and wonder why the pipeline is thin.
Venues are the best referral source there is
Couples book a venue before a planner, almost without exception, and venue coordinators are asked for recommendations constantly.
Advertising aimed at the venues you want to work in does two jobs: it reaches those couples, and it makes your name familiar to the people they will ask.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for wedding planners:
Straight answers.
Will asking about budget lose us enquiries?
Yes, and that is the intention. The ones it loses are the ones that would have consumed an hour and gone nowhere.
When should we advertise hardest?
January and February. Engagements cluster around Christmas and New Year and enquiries follow within weeks.
Should we lead with full planning?
Usually not. On-the-day coordination is a far easier first sale and a large share of it converts upward.
How important is the portfolio?
It is the whole credential. Recent, real Irish weddings at recognisable venues.
Do venue relationships matter?
They are the strongest referral source in the category, and advertising into those venues supports them.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.