1 October 2026 · 5 min read · Oscar Markham
The couple is not the only one you are convincing
Wedding venue marketing is written as though two people decide. In practice the decision involves parents, frequently a bridesmaid or two, and whoever is contributing financially. Each of them is reassured by completely different things, and a venue that only speaks to the couple is leaving most of the room unconvinced.
The couple wants to feel something
Photographs, atmosphere, the sense that the day will feel like theirs. That is what the gallery and the video are for and most venues do this part well.
The parents want to know it will be handled
Whether the food is good, whether there is enough parking, how older guests get around the building, whether there is somewhere to sit away from the music, whether anyone will be stuck for a taxi.
None of that is romantic and all of it decides whether a parent supports the choice. Almost no venue website answers a single one of those questions.
Whoever is paying wants no surprises
What is included, what is not, minimum numbers, what happens if numbers change, when payments fall due.
Clarity here is not unromantic. It is the thing that lets the person writing the cheque say yes with confidence.
Give them something to take away
After a showround, the couple has to re-sell the venue to people who were not there. A document that answers the practical questions does that for them.
It is the single most useful thing you can hand a couple and most venues hand over a brochure of photographs they have already seen.
Write for all three on the site
The gallery for the couple, a practical page for the parents, and a clear what-is-included page for whoever is paying.
Three pages, three audiences, one booking. Most venues have one page trying to do all three and succeeding at one.
Written by Oscar Markham, founder of Dublin Growth Digital. We run lead generation for Irish estate agents and trades, reported every Friday in enquiries and booked work.