Health and safety leads, from businesses with a deadline.
Nobody buys health and safety consultancy because they want to. They buy it because a main contractor will not let them on site without a safety statement, because a tender requires certification, or because the HSA has been and left a list.
Every one of those is a deadline, and deadlines are the most reliable advertising trigger there is. We build campaigns for safety consultants around the specific obligations that force the purchase.
Everything, from the ad to the booked call.
Obligation-led campaigns
Separate campaigns for safety statements, risk assessments, tender requirements and post-inspection remediation, because each is a different deadline.
Construction-sector campaigns
PSDP and PSCS duties, site safety and contractor prequalification, which is the densest concentration of demand in this market.
Retainer campaigns
The recurring revenue underneath the one-off documents, advertised as an ongoing service rather than a product.
Training and certification
Where you offer it, run separately — a different buyer and a different price point from consultancy.
Social media, fully run
LinkedIn and Facebook kept current, because B2B buyers check whether a consultancy is real before they ring.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For health & safety consultants, that means:
- 01What is driving this — a tender, an inspection, or a contractor requirement?
- 02What sector, and roughly how many employees?
- 03Do you have a current safety statement?
- 04Is there a deadline?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Sell the deadline, not the service
A business owner does not search for a health and safety consultant. They search for what they have been told they need: a safety statement, a risk assessment, a Safe-T-Cert, a contractor prequalification pack.
Campaigns built around those specific obligations reach people at the moment of compulsion. Campaigns built around 'health and safety consultancy' reach people who are not currently being compelled by anything.
One-off documents are the way into a retainer
A safety statement is a single fee. An ongoing retainer covering reviews, audits and updates is worth many times more over the same period.
Most consultants advertise the document and hope the retainer follows. It converts far better when the recurring service is presented at the point of sale rather than raised months later.
Construction is a different market from everything else
Construction carries specific statutory duties, a prequalification culture and main contractors who enforce compliance down the chain, which produces constant, predictable demand.
Offices, retail and hospitality buy far less often and usually only after an incident or an inspection. If you serve both, they should not share a campaign — the urgency and the language are entirely different.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for health & safety consultants:
Straight answers.
Is B2B advertising worth it for a small consultancy?
Yes, because the trigger is a legal obligation rather than a preference. You are reaching people who have to buy something, which is rare and valuable.
Should we advertise on LinkedIn?
Sometimes, and it is more expensive than people expect. Google captures the deadline-driven searches more cheaply, and we usually start there.
How do we sell retainers rather than documents?
Present the ongoing service at the point of the one-off sale. Raised later it sounds like an upsell; raised then it sounds like the sensible option.
Is construction the best sector to target?
The densest and most predictable, because compliance is enforced down the contractor chain. Other sectors buy after something goes wrong.
Do we need case studies?
They help considerably, and confidentiality makes them awkward. Sector and problem without naming the client is usually enough.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.