Digital marketing in Cork that gets the phone ringing.
Cork is the biggest market outside Dublin and the most competitive: Ballincollig, Carrigaline and Midleton alone have more estate agents, solar installers and roofing firms than most counties have in total. The businesses winning here are in the map box and in the feed, not just the ones with the longest track record.
We run vendor campaigns for Cork estate agencies and lead campaigns for solar, roofing, bathroom and building firms from the city out to West Cork, reported weekly in enquiries and booked work.
The city and the county are two businesses
Cork is the largest county in Ireland and the gap between Cork city and west Cork is not a matter of degree. The city behaves like a small Dublin: competitive, well served and expensive. West Cork behaves like a rural county with a heavy seasonal overlay.
A campaign built for one is close to useless for the other, and the common mistake here is to build a single Cork campaign and wonder why the cost per enquiry is poor in both halves of it.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Cork is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Cork city
- Ballincollig
- Carrigaline
- Midleton
- Mallow
- Cobh
- Bandon
- Clonakilty
- Youghal
- Fermoy
- Macroom
- Kinsale
- Skibbereen
- Bantry
Not listed? Every townland in Cork can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Cork, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Should city and county share a campaign?
No. They have different competition, different costs and different customers. Sharing one is the single most common waste we see on Cork accounts.
Is west Cork worth advertising in?
If you genuinely travel there, yes, and it is far cheaper than the city. If you do not, the distances will cost you more than the work is worth.
How competitive is Cork city?
The most competitive market outside Dublin, though still well short of it. Enough that conversion and reviews matter more than budget.
Does the tourist season affect us?
In west Cork and along the coast, considerably. In the city and the suburbs, barely at all.
Find out where Cork is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Cork. Sent as a PDF within 24 hours.