Social media marketing in Cork that produces customers, not followers.
Social works harder in Cork than in almost any county in Ireland, and the reason is community. Town and parish pages from Midleton to Bantry are large, active and genuinely read, and Cork people are unusually willing to recommend a business publicly. A single post about a job done well in Clonakilty reaches people no targeting setting could buy.
That is also the trap. Reach here is easy and nearly meaningless on its own. Plenty of Cork businesses have five thousand followers and no idea whether one customer ever came from them. What we run is built the other way round: the content exists to produce enquiries, and enquiries are what gets reported.
What managing your social actually involves
Two halves, and both are needed. Content alone builds an audience slowly. Paid alone reaches people who look you up, find a page last posted to in 2023, and quietly decide against you.
The content, written and posted for you
A steady schedule across Facebook and Instagram in the voice of the business you actually run — finished work, the people who did it, the questions customers keep asking, prices and availability where it helps. You send photos; we do the rest.
Paid campaigns behind the content
The posts that earn a real response get budget behind them and go to a tightly drawn Cork audience. This is what turns a page into a channel, and it is where most self-managed social stops.
City and county targeted separately
A Douglas audience and a West Cork audience want different things said differently. Running one campaign across the largest county in Ireland is the most common and most expensive mistake here.
Lead forms and click-to-message
Enquiries captured inside Facebook and Instagram rather than sent to a website to get lost. On a phone this roughly doubles the number of people who finish an enquiry.
Replies handled
Comments and messages answered within the working day. A large share of social enquiries arrive as a message rather than a form, and unanswered messages are simply lost customers.
Which Cork businesses this suits
Social is not the right first channel for everyone and we will tell you if it is not. It works hardest where the work is visual, the decision is discretionary, and the customer is local.
That means home improvement and trades where a before-and-after sells the job. Salons, barbers, clinics, gyms and studios where people want to see the room before booking. Food and hospitality, which Cork takes more seriously than anywhere else in the country and where a good Thursday post fills a Saturday. Tourism and accommodation across West Cork, where the season is short and being seen at the right moment decides the year.
It works far less well for emergency trades. If somebody's boiler has failed they are on Google, not Instagram — and those businesses should be on search first and social second.
What you have to do
Send us photographs. That is genuinely the whole of it.
Managed social fails when the agency runs out of real material and falls back on stock images and motivational quotes, which any customer spots instantly. A few phone photos a week of actual work, actual staff and actual premises will outperform anything we could buy. We handle the writing, scheduling, design, budget and replies.
Cork areas we target
Paid social lets us draw the audience around the towns you can genuinely serve, which in the largest county in Ireland is the difference between a campaign that books work and one that just gets seen.
- Cork city
- Douglas
- Ballincollig
- Carrigaline
- Glanmire
- Midleton
- Cobh
- Mallow
- Bandon
- Kinsale
- Blarney
- Youghal
- Fermoy
- Macroom
- Clonakilty
- Skibbereen
What it costs
Social media management is included in the €1,500 a month package alongside one advertising channel and full lead follow-up. It is not sold separately, because a page posted to with no budget behind it rarely earns its keep.
€2,500 a month adds the second advertising channel and a new website.
Month to month, cancel any time. Ad spend is paid by you directly to Meta from your own account, and the account stays yours.
Straight answers.
Not directly, and be wary of anyone who promises it. Those groups belong to their admins and most have firm rules about businesses posting. What we do is make your own page worth following and put budget behind the posts that work, so you reach the same people without annoying the group that would otherwise recommend you.
Frequently better. West Cork and East Cork towns have tighter, more engaged community networks and much cheaper advertising, so a modest budget goes considerably further than the same money spent in the city.
Probably not. For most Cork businesses Facebook still holds the buying audience with Instagram second, and doing those two properly beats spreading thin. If your customers are genuinely under thirty we will say so and plan for it.
Yes, and usually we should — it carries followers, reviews and history a new page throws away. We want editor access rather than ownership. The page stays yours and you can remove our access the day you stop.
Then that is the first thing we fix, because it constrains everything else. In practice it is five minutes on a job with a phone camera and a short list from us of what to capture. Not a reason to delay, but the one part nobody can do for you.
No. Follower counts can be bought and are worth nothing. What we report is how many people enquired and what each enquiry cost.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Cork search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.