Pool and hot tub leads, and the servicing that follows them.
An installation is a large, occasional, heavily considered purchase. Servicing, chemicals, covers and repairs are small, frequent and go on for a decade. Most companies in this trade advertise the first and treat the second as an afterthought, which is the wrong way round for a stable business.
The Irish market also behaves differently from the sales literature, most of which is written for warmer countries. Indoor pools, insulated hot tubs and year-round usability are the questions that actually come up here.
Everything, from the ad to the booked call.
Installation campaigns
High-value, long-cycle and photograph-led, with realistic expectations about the Irish climate set up front.
Servicing and maintenance campaigns
The recurring revenue that carries the business, including owners whose original installer has vanished.
Orphan-owner campaigns
People with a pool or tub and nobody to service it. A reliable, under-served market in every county.
Running-cost transparency
The question every buyer has and few sellers answer directly. Answering it converts the serious and filters the rest.
The weekly report
Enquiries, site visits and service contracts, reported separately.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For pools & hot tubs, that means:
- 01Are you looking to install or service?
- 02Is it a pool, hot tub or swim spa?
- 03Indoor or outdoor?
- 04When are you hoping to proceed?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Servicing is the business, installation is the headline
One installation pays well and then ends. A service relationship runs for years, produces chemical and parts revenue, and survives a bad year for big-ticket spending.
Advertising built only around installs leaves that entirely to chance, and the companies that weather quiet periods are the ones with a service book underneath.
Running costs decide Irish purchases
Buyers here ask about heating cost before almost anything else, and vague answers read as evasion.
Being direct about what it costs to run, and about insulation and covers, converts serious buyers and removes the ones who were never going to proceed once they found out.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for pools & hot tubs:
Straight answers.
Is the Irish market big enough?
Smaller than most markets this industry writes for, and correspondingly uncontested. Hot tubs in particular have grown steadily and the servicing side is thinly served.
Should we advertise running costs?
Yes. It is the first question and hiding it produces enquiries that die at the quote. Being straight converts the buyers who will actually proceed.
What about servicing other people's installs?
One of the better opportunities in the trade. Plenty of owners have equipment and no relationship with anyone, and they search for help.
Is this seasonal?
Installation enquiries rise in spring and early summer. Servicing is year round, with a pre-winter peak for covers and heating.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.