Bike shop enquiries, and the scheme most customers do not understand.
The Cycle to Work scheme is the single biggest driver of bike sales in Ireland and it is also the most confusing thing about buying a bike. Employees do not know their limit, what is included, or how their employer processes it.
A shop that explains the scheme clearly gets the sale, because the customer's actual question is not which bike — it is how this works.
Everything, from the ad to the booked call.
Cycle to Work campaigns
Explaining the scheme plainly: limits, what is included, and how you handle the paperwork with their employer.
Seasonal weighting
Concentrated into spring and the scheme's busy periods rather than spread across a year with a dead winter.
Servicing and repair campaigns
The steady revenue underneath the sales, and the reason customers come back.
E-bike campaigns
A much higher-value sale with a longer decision and a customer who needs far more reassurance.
Social media, fully run
Posted and monitored, because workshop content builds the trust that sells servicing.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For bike shops & repair, that means:
- 01Is this a new bike, a service, or a repair?
- 02Are you using the Cycle to Work scheme?
- 03What kind of riding — commuting, road, mountain, or e-bike?
- 04Roughly what budget?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Handle the paperwork and say so
Employees frequently abandon a purchase because the scheme paperwork looks like a hassle and their employer is slow.
A shop that states plainly it will deal with the employer, prepare the invoice and guide the process removes the last obstacle. It is a small operational promise that converts a surprising number of stalled sales.
Servicing is what makes the year survivable
Bike sales are sharply seasonal. Servicing is not, and it brings the same customer back two or three times a year.
Most shops advertise bikes and mention servicing. Reversing that emphasis in the quieter months keeps the workshop busy when the shop floor is not.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for bike shops & repair:
Straight answers.
Is Cycle to Work really that important?
It is the biggest single driver of bike sales in Ireland, and the confusion around it is the biggest obstacle to closing them.
Should we advertise servicing separately?
Yes, and especially in the off-season. It is the least seasonal revenue a bike shop has.
Are e-bikes a different sale?
Substantially. Higher value, longer decision, and the customer needs far more reassurance about range, battery and servicing.
How seasonal is this?
Sharply for sales. Weighting budget toward spring and the scheme periods beats spreading it evenly.
Do we compete with online retailers?
On price, no. On fitting, servicing, warranty support and handling the scheme, comfortably.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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