Farm building leads timed to the grant and the weather.
Agricultural building in Ireland is shaped by two calendars. Grant schemes decide what farmers can afford and when they apply, and the weather decides when anything can actually be built. Both are outside your control and both are predictable.
The jobs are also large and infrequent. A slatted unit or a slurry store is a substantial investment made once in many years, which means low enquiry volume and a very high value per enquiry — the opposite of how most trade advertising is judged.
Everything, from the ad to the booked call.
Grant-cycle campaigns
Timed to scheme announcements and application windows, when farmers are actively costing work.
Building-type campaigns
Slatted units, slurry storage, machinery sheds and handling facilities are different projects with different drivers.
Compliance and spec clarity
Slurry storage requirements and specification standards, explained plainly, because getting it wrong is expensive.
Local and regional targeting
Agricultural contractors work a defined area, and campaigns should match it.
The weekly report
Enquiries, site visits and cost per enquiry.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For farm buildings, that means:
- 01What type of building do you need?
- 02Roughly what size?
- 03Are you applying for grant funding?
- 04When would you want it built?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Grants decide the timing
Farmers plan substantial capital work around what is funded and when applications open. Advertising outside those windows reaches people who are interested but not yet able to act.
Campaigns concentrated around scheme announcements and application periods reach farmers while they are actually costing projects, which is a different conversation entirely from general awareness.
Low volume, very high value
A handful of enquiries a month is a strong result here. Judged against a trades benchmark of cost per lead the numbers look alarming; judged against the value of a slatted unit they are comfortable.
Setting that expectation before a campaign starts prevents the usual mistake of switching something off that was working.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for farm buildings:
Straight answers.
How many enquiries should we expect?
Few. This is a low-volume, high-value market and a campaign producing large numbers is almost certainly reaching the wrong people.
When should we advertise?
Around grant scheme windows and in the run-up to the building season. Farmers cost projects when funding is in view.
Do farmers search online?
Increasingly, particularly younger farmers and for larger projects where they want to compare specification and price before ringing anyone.
Is Facebook worth it?
In rural areas, often more than search. Farming community pages are well followed and photographs of completed buildings travel.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.