Steel fabrication leads, from buyers with a drawing in hand.
Structural steel is not bought casually. Somebody has a drawing, a programme and a budget, and they are looking for a fabricator who can hit a date without drama.
That is a small audience and a valuable one, and it is reachable — most fabricators simply never try, relying entirely on the same handful of contractors they have always worked for.
Everything, from the ad to the booked call.
Capability-led campaigns
Built around what you can actually fabricate and to what tolerance, because that is what buyers search and assess.
Self-build and agricultural steel
Sheds, frames and portal buildings — a consumer-adjacent market most fabricators ignore and which advertises well.
Architect and engineer visibility
The people who specify frequently decide, and they are reachable separately from the people who buy.
Balustrade, gates and architectural metalwork
Higher margin, visual, and far better suited to social than structural work.
Social media, fully run
Including LinkedIn, because buyers check whether you are a real operation before enquiring.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For steel fabrication, that means:
- 01What is the project — structural, agricultural, or architectural?
- 02Do you have drawings?
- 03Roughly what tonnage or scale?
- 04What is the programme date?
- 05County and site location
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Architectural metalwork is the under-advertised half
Structural steel is a relationship business that advertising supports slowly. Balustrades, gates, staircases and architectural metalwork are a different market entirely — visual, higher margin, and bought by homeowners and architects who are actively searching.
Most fabricators treat that work as a sideline and advertise none of it. It is frequently the easiest revenue available to them.
Buyers are assessing risk, not price
A contractor choosing a fabricator is mainly worried about whether the steel arrives on time and fits. Price matters, but a late delivery costs far more than a quote difference.
Advertising and a website that address capacity, programme reliability and certification do more than any price message. It is a category where competence is the whole sell.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for steel fabrication:
Straight answers.
Does B2B advertising work for fabricators?
Better than most expect, because so few competitors advertise that a buyer searching finds very little.
Should we advertise architectural work separately?
Yes, and most fabricators under-do it. It is visual, higher margin and bought by people actively searching.
Is agricultural steel worth targeting?
In rural counties, considerably. Sheds and portal frames are a steady market that advertises well.
Do architects matter?
They frequently specify, which effectively decides it. Worth reaching separately from the contractor who buys.
What do buyers actually care about?
Whether it arrives on time and fits. Address that and you outperform anyone competing on price.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.