Windscreen leads, from a job the insurer usually pays for.
Almost nobody budgets for a windscreen. It cracks on a Tuesday, it is an NCT failure and a safety problem, and the driver wants it dealt with before the weekend. The decision is made in under an hour.
The unusual thing about this market is that comprehensive cover typically pays, frequently with no effect on the no-claims bonus. A driver who understands that stops price-shopping entirely, which changes what your advertising should say.
Everything, from the ad to the booked call.
Same-day and mobile campaigns
Ads built around speed and coming to them, because that is what decides this sale.
Insurance-led messaging
Explaining plainly what cover usually pays and what it does not. It removes the price objection before it forms.
Chip-repair campaigns
Cheaper, faster and frequently free to the driver. A separate campaign, and a good source of future replacements.
Fleet and commercial
Vans, HGVs and company cars, which are a contract sale rather than a one-off and should be run separately.
Social media, fully run
Posted and monitored, because a driver checking you at ten at night wants to see a real business.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For windscreen repair, that means:
- 01Is it a chip or a full crack?
- 02What make, model and year is the vehicle?
- 03Are you claiming on insurance?
- 04Where is the vehicle — home, work or roadside?
- 05County and Eircode
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
Google ranking for emergency call-outs for a Dublin trades business
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The insurance point is the whole campaign
Most drivers assume a windscreen will cost them several hundred euro and that claiming will cost them their no-claims bonus. Both are frequently wrong, and the confusion costs you jobs to whoever is cheapest.
A company that states the position clearly — what is typically covered, what the excess usually is, that glass claims generally do not affect the bonus — converts far better than one competing on price, and attracts a customer who is not haggling.
Speed beats everything else
This is a same-day decision. The company that answers first and can come today wins a very large share of the work, almost regardless of price.
Which means the bottleneck is rarely the advertising. If calls go unanswered between jobs, more budget simply buys more missed calls, and we will say so before recommending any increase.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for windscreen repair:
Straight answers.
Should we lead on price?
Rarely. Lead on speed and on explaining the insurance position — that is what actually decides it, and it attracts better customers.
Is chip repair worth advertising?
Yes. It is cheap, fast, frequently free to the driver, and it puts you in front of somebody who will need a replacement eventually.
Is fleet work worth chasing?
Steadier and larger, but a slower procurement-led sale. It needs its own campaign, not a line on the consumer page.
How fast do we need to answer?
Same hour, ideally. This is one of the most response-sensitive categories we work in.
Does the NCT drive demand?
It creates a hard deadline for a lot of drivers, and those enquiries convert quickly.
What does it cost?
€1,500 a month with everything included, month to month.
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