Electrician leads, booked rather than counted.
An electrician's diary has two halves and they need entirely different marketing. Emergency work — a dead socket ring, a tripping board, no power upstairs — is won on Google within about fifteen minutes of the search, by whoever answers. Planned work — a rewire, a board upgrade, an EV charger, a new build second fix — is decided over days and won on reviews, photographs and whether the quote arrived when it was promised.
Most electricians advertise as though only one of those exists. We run them as two campaigns with different budgets, different hours and different phones, because a rewire enquiry at four on a Tuesday and a no-power call at nine at night are not the same customer.
Everything, from the ad to the booked call.
Emergency search campaigns
Google Ads on fault, no-power and callout searches in your area, running only during the hours you will actually answer the phone.
EV charger campaigns
The fastest-growing planned job on most books. Separate campaign, separate landing page, grant questions answered before the enquiry reaches you.
Rewire and board upgrade campaigns
Aimed at older housing stock and at homeowners mid-renovation, with the certification questions handled up front.
Your work, shown properly
Consumer units, panel work and finished installs photographed and used as the creative. Electrical work sells on neatness and nothing else.
The weekly report
Enquiries, cost per enquiry, and which of the two campaigns produced them. One page, every week.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For electricians, that means:
- 01Is this an emergency or planned work?
- 02Is the property residential or commercial?
- 03How old is the existing wiring or board?
- 04When do you need it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
on Google for emergency callouts, Dublin trade
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for electricians:
Straight answers.
Can you separate emergency calls from quote requests?
Yes, and it is the single most useful thing we do for electricians. They run as separate campaigns with separate tracking numbers, so you can see what each is worth and fund them differently.
We only want EV charger work. Is that possible?
Yes. It is a well-defined search with its own vocabulary and its own grant questions, so it makes a clean standalone campaign.
Do you advertise outside working hours?
Only if you want emergency calls at those hours and will answer them. There is no point paying for a nine o'clock click that rings out.
Do you need photographs of our work?
Yes, and phone photos are fine. A tidy consumer unit does more selling than any headline we could write.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top. No setup fee, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.