SEO for electricians, from fault-finding to EV chargers.
Electrical search splits three ways and the three have almost nothing in common. Emergencies are decided in minutes. Rewires and upgrades are researched for weeks. EV charger installation is driven almost entirely by a grant and a car delivery date.
Most electrician websites are built for the first and ignore the other two, which is where the better-paid work actually is.
Safe Electric registration is a ranking and conversion asset
Registration is searched for directly, it is required for grant work, and it is the first thing a careful customer checks.
Stating it plainly, with the registration number, on every relevant page does two things: it satisfies the search and it removes the doubt that stops people ringing. Very few electricians put it anywhere visible.
EV chargers are a separate business with a separate calendar
The searches are about the SEAI grant, eligibility, what is included and how long the install takes, and they are made by somebody waiting on a car with a delivery date.
That is a planned, time-boxed, grant-driven purchase and it deserves its own pages. Bundled into a general electrical services page it ranks for nothing.
Emergency and fault finding
Map pack work. Proximity, reviews, answered phone.
EV charger and SEAI grant
Eligibility, cost, what you handle. Heavily searched and poorly served.
Rewires and consumer units
Planned, higher value, researched. Content genuinely decides these.
Certification and compliance
Completion certs, landlord reports, commercial periodic inspection. Searched by a different, more valuable customer.
Commercial and landlord work
Recurring and contract-based. Different search behaviour entirely.
Landlord and commercial searches are under-served
Letting agents and landlords search for certification, periodic inspection and compliance work with real urgency and real budgets, and almost no residential electrician writes for them.
It is recurring, it is scheduled rather than emergency, and it is the closest thing to predictable revenue in the trade.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from electricians
Your Safe Electric registration and number. It is searched directly, required for grant work, and it removes the doubt that stops people ringing.
Yes. It is a grant-driven, time-boxed purchase with its own searches, and bundled into a general services page it ranks for nothing.
Landlord and commercial certification. Urgent, budgeted, recurring, and almost no residential electrician writes for it.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.