Plumbing and heating calls that are worth answering.
Plumbing is searched for, not scrolled for. A burst pipe at seven in the evening turns into a Google search and a phone call within minutes, and the business in the map box gets the job. We run Google Ads on the emergency and installation searches in your area, keep your Google Business Profile at the top of the map, and use Meta for the planned work: boilers, heat pumps, bathrooms.
We work with plumbing and heating businesses across Ireland, and we report in booked jobs, not clicks.
Everything, from the ad to the booked call.
Google Ads on emergency searches
'Emergency plumber', 'boiler repair', 'heating engineer near me', in your towns, with call tracking.
Google Business Profile
The map box fixed, reviews gathered every week, and the phone number that rings.
Meta campaigns for planned work
Heat pumps, boiler replacements and bathrooms, with a form that qualifies the job and the timing.
A page built for a phone
Number above the fold, areas covered, and a form for the non-urgent jobs.
The Friday report
Spend, calls, cost per call and jobs booked.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For plumbers & heating, that means:
- 01Is this an emergency or a planned job?
- 02What needs doing?
- 03What town is the property in?
- 04Best number and time to call you back?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
Google ranking for emergency call-outs for a Dublin plumbing company
qualified leads per month for the same business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The two businesses inside every plumbing firm
Emergency work is won in about fifteen minutes by whoever answers the phone. Nobody compares quotes for a burst pipe. Planned work — a boiler swap, a bathroom, a heating upgrade — is decided over days on reviews, price and whether the quote arrived when it was promised.
These want opposite things from a campaign. Emergency wants to appear at 9pm on a Sunday with a phone number and nothing else. Planned wants photographs, finance options and a form that qualifies. Run as one campaign they fight, and the emergency side usually eats the budget because it clicks more.
Boiler replacement is the job worth chasing
A callout pays for the day. A boiler replacement pays for the week, and it comes with an annual service relationship behind it for years afterwards.
It is also the most predictable job in the trade: boilers fail in cold weather, and the enquiry curve follows the temperature almost exactly. Weighting budget towards the first genuine cold snap, and having a grant-aware landing page ready before it, is worth more than any amount of general plumbing advertising in June.
Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top as a second tier. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Straight answers.
Is Google Ads worth it for a plumber?
For emergency and installation work, it is the best channel there is, because the intent is complete. The waste comes from broad keywords and no call tracking, both of which we remove.
What about the map box?
Google Business Profile drives most local plumbing calls. We treat it as a channel: categories, services, reviews, photos and posts, every week.
What does it cost?
A flat monthly fee with everything included, or a second tier with Google Ads managed on top. No setup fee, month to month. Ask on a call and we will give you the numbers.
Can you handle heat pump campaigns?
Yes. Heat pumps are planned purchases with a grant, which suits Meta lead forms and Google search together. We qualify the house type and the grant status first.
How fast can it start?
Usually within a week of the first call. Start with a free growth audit.
Find out what you're missing.
A free audit of your Google map results, your reviews, your website and the ads already running for plumbers & heating in your county. Sent as a PDF within 24 hours. No call needed.