SEO for plumbers, split between emergency and planned.
Plumbing search is two completely different businesses sharing a trade name. An emergency — a burst pipe, no heat, a leak — is decided in minutes from the map pack. A boiler replacement or a heat pump is researched for weeks before anybody makes contact.
Optimising for one does almost nothing for the other, and most plumbing websites are built as though there is only one kind of customer.
Emergency work is won in the map pack, at speed
Somebody with water coming through a ceiling does not read anything. They tap the first number that looks local and has reviews, and if it rings out they tap the next one.
So the emergency side of this is a profile-and-reviews problem, plus answering the phone. No amount of content ranks you above a competitor who is closer and has more reviews.
Installation work is won with patience and honesty
A homeowner considering a heat pump or a new boiler will read for weeks — grant eligibility, running costs, whether their house is suitable, what it actually costs.
That audience rewards genuinely useful content, and it punishes the vague reassurance most plumbing sites offer. A page that explains honestly when a heat pump is a bad idea will outperform ten pages saying you are committed to quality.
Grant and scheme pages
What is available, who qualifies, what the process involves. The most searched thing in this category and the least well answered.
Suitability content
When a heat pump makes sense and when it does not. This wins trust and filters out the enquiries that would have wasted a survey.
Running cost comparisons
Oil, gas, heat pump, with real Irish figures. People search this constantly and almost nobody answers it properly.
Do not let the two share a page
An emergency page that also explains heat pump grants serves neither reader. The person with a burst pipe wants a number; the person considering a heat pump wants twenty minutes of reading.
Separate pages, separate intent, separate calls to action. It is the simplest structural improvement available on most plumbing websites.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from plumbers and heating engineers
Always. One is decided in minutes from the map pack, the other is researched for weeks. A page trying to serve both serves neither.
Proximity, reviews and answering the phone. Content does almost nothing there — nobody with a burst pipe is reading.
Grant eligibility, suitability and running costs, answered honestly. Saying when a heat pump is a bad idea builds more trust than any claim about quality.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.