Heating leads in Cork, for a county running on two fuels.
Cork city and its suburbs are on the gas network. Most of the rest of the county is not, and runs on oil and solid fuel.
That single fact splits a Cork plumbing business in two, and almost every campaign in the county is written as though it does not.
Two fuels, two messages, two sets of searches
A homeowner in Douglas searching for a boiler service means a gas boiler. A homeowner outside Macroom means an oil one. The work is different, the registration is different and the words they type are different.
Running one Cork campaign covering both means half your spend reaches people whose system you did not mention. Splitting them is an afternoon's work and it is consistently the biggest available improvement on a Cork plumbing account.
West Cork is a distance decision
An hour and a half each way is a real cost on a callout, and a radius drawn around the city quietly includes a lot of work that will not pay.
Decide the line and publish it. The enquiries outside it were costing you time you were not charging for.
The city has the replacement market
Cork city's older housing stock carries a large number of gas boilers approaching the end of their lives, which is the same replacement opportunity Dublin has and with considerably less competition chasing it.
The mechanism is the same: note the age on the callout, ring before the cold, and be the one who already knows their system.
Rural work is bigger and slower
Out through the county the jobs tend to be larger — full system replacements, oil tank work, heat pump retrofit on houses with the space for it — and the customers take longer to decide.
That rewards content and evidence rather than the speed that wins an urban callout. Different campaign, different page, different expectation of how fast it closes.
Built around where you actually travel.
- Cork city
- Douglas
- Ballincollig
- Carrigaline
- Midleton
- Mallow
- Bandon
- Fermoy
- Clonakilty
- Youghal
- Macroom
- Kinsale
Questions from Cork plumbers
The city is on mains gas and most of the county is not. Different systems, different registration, different searches. One campaign serves neither properly.
Cork city's older stock has a lot of ageing gas boilers, with far less competition chasing the replacements than in Dublin.
Bigger, slower jobs — full replacements, oil tank work, retrofit — decided on evidence rather than on who answered first.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.