Plumbing leads in Dublin, emergency and planned.
Dublin plumbing is two businesses at once. An emergency — a burst pipe, no heat, a leak through a ceiling — is decided in minutes from the map results. A boiler replacement or a heat pump is researched for weeks.
Both are expensive to advertise for here, and the campaigns that work treat them as entirely separate problems rather than two lines on the same page.
Emergency work is a response-time business
Somebody with water coming through a ceiling rings the first plumber who looks local and has reviews, and if it rings out they ring the next one. Nothing about the website matters in that moment.
In Dublin that means your Google profile, your reviews and whether the phone is actually answered. More budget cannot fix an unanswered phone and we will say so before increasing it.
Old housing stock is the planned-work engine
Dublin's pre-1970s housing produces a steady flow of heating upgrades, rewired systems, bathroom replacements and boiler swaps, from owners who can afford to do it properly.
That audience reads before it rings — grant eligibility, running costs, whether their house suits a heat pump. Content that answers those honestly, including when a heat pump is a poor idea, wins that work.
Postcodes, not the county
A plumber in Rathfarnham is not servicing Swords, and a campaign that covers Dublin pays city-centre prices to reach people who will ring somebody nearer.
Tight postcode targeting is the first change we make on nearly every Dublin trades account we take over.
Built around where you actually travel.
- Dublin city
- Rathfarnham
- Terenure
- Clontarf
- Swords
- Tallaght
- Blanchardstown
- Dún Laoghaire
- Lucan
- Malahide
- Drumcondra
- Raheny
Questions from Dublin plumbers and heating engineers
Never. One is decided in minutes from the map pack, the other over weeks of reading. A campaign trying to do both does neither well.
Proximity, reviews and answering the phone. At Dublin click prices, an unanswered phone is the most expensive thing in the business.
The values are high and the research period is long, which means content genuinely decides who gets the enquiry. Saying when a heat pump is a bad idea wins more work than enthusiasm does.
Postcodes and a realistic drive. Covering the county means paying Dublin prices to reach people who will ring somebody closer.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.